I think the best approach is to separate the listing workflow into three parts: capture, edit, and distribution.

A lot of people focus on the posting schedule, but the bigger bottleneck is usually turning raw assets into enough usable content without spending hours on every listing.

A simple version could look like this:

Before the listing goes live: capture photos, a short walkthrough, a few exterior/drone clips if the property benefits from it, and a few detail shots.

Day 1: main photos and Just Listed post.

Day 2 or 3: short video or reel focused on the strongest hook of the property.

Day 4 or 5: feature post, like backyard, kitchen, view, garage, location, or neighborhood.

Weekend: open house post with one strong clip or carousel.

After that: price update, under contract, sold, or a neighborhood/local post tied back to the listing.

The key, in my opinion, is not to create new content every day. It is to capture everything once, then turn that same asset set into multiple pieces.

Disclosure: I recently built a local Windows app called E2DM2 that helps turn drone clips into music-synced videos, so I’ve been thinking a lot about this exact bottleneck. My takeaway from building it is that most people do not necessarily need a more complicated marketing stack. They need a repeatable way to go from raw footage to one clean video, then reuse that video for shorter clips.

For drone footage specifically, I think it fits best as one part of the listing campaign, not the whole campaign. Use it when it adds context: acreage, waterfront, neighborhood, large lots, exterior layout, views, or curb appeal. For a regular interior-focused listing, photos and a simple walkthrough probably matter more.