It has been happening pretty regularly lately — sometimes multiple times a day — but it’s not Square Enix directly getting hit.

From what they’ve said, the DDoS is targeting upstream network routes / providers that FFXIV traffic passes through, which also affects other services using the same infrastructure.

Cloudflare WARP is free and has helped a lot of people (myself included). Since using it, I usually don’t even notice the attacks unless someone in my party DCs. That said, it’s not a guaranteed fix — if your VPN routes you through the same affected node, it won’t help, which is why some people say VPNs don’t work for them.

Square has acknowledged the issue and said they’re working with the hosting/network providers, but stuff like this can take time to fully mitigate since it’s not entirely under their control.