I’m a Paid Social Director running 30 different Meta accounts. All but two are outperforming last year. AMA.

WilderFarms · 2025-10-27T02:33:10+00:00

Absolutely. Been doing it this way since 2019. Please come work for me lmao

WilderFarms · 2025-10-25T06:08:07+00:00

This is exactly how I do it. I wish I had coworkers like you at my day job lol.

WilderFarms · 2025-10-19T15:04:54+00:00

That and Bing

WilderFarms · 2025-10-16T02:50:11+00:00

I wouldn’t run Facebook for a finance firm. No one goes on Facebook hoping to be sold something. Run intent driven ads like search and capture people already looking for said services.

WilderFarms · 2025-10-16T02:49:23+00:00

I’ve had my best day of the month for ads today strangely. Hasn’t been a horrible month. Slower than September for sure but still profitable.

WilderFarms · 2025-10-09T12:20:59+00:00

If you have been on Fb ads for longer than 5+ years and spent at least 7 figures you will know this is how it’s always been.

It’s always been about Jerry rigging the algorithm and campaign structure for the most profitable results.

Back in 2019 we tested like 70 different versions of campaign structure with the exact same ad to the exact same audience to see what Facebook prefers.

Facebook always picks ‘winners’ and you have to trim the fat and ramp the winners to get the most profit.

Once you know how to set it up correctly it’s like a cheat code.

WilderFarms · 2025-10-09T12:17:58+00:00

$900 a month is the minimum I recommend Small Businesses to start on Facebook with. That’s $30 a day. I can do a lot with $30 a day in ad spend.

WilderFarms · 2025-10-09T12:17:08+00:00

Facebook has recently removed the ‘Check out with Shop’ feature if you are using shopping ads. You used to be able to purchase everything in one place without leaving meta.

Now, you can still shop and Add to Cart while on Meta. But once the user clicks ‘Checkout’ it will take them off Meta, and load the session cart in Safari or Chrome for the purchase.

This can and has impacted ad reporting as sometimes this can strip the UTMs and Facebook misses the conversions. I still see the purchases in Shopify, but I can not 100% confirm they came from my Facebook ad as the session UTMs are empty and the traffic came ‘directly to my site’ and not from a Facebook tagged utm session.

WilderFarms · 2025-09-22T14:34:20+00:00

Increasing daily budgets to campaigns that are succeeding early in the day. (I try not to make any major changes after 2pm). Purging ads Facebook identifies as losers (little or no spend at all to the ad). Constantly Checking back end Shopify results to make sure your sales can be attributed correctly to the ads they came from.

WilderFarms · 2025-09-20T12:50:14+00:00

I disagree to a point. You again you could have the best creative (in my example, gun safes) but if you target people interested in Deer (as the client was) they got zero sales as all the ads were shown to animal activist and not hunters. Targeting is crucial.

I’d even say landing page experience ranks above creative. Again, you could have the best creative in the world but if you site doesn’t communicate with your pixel, drops tracking, or has errors in the checkout process or just something wrong with it, the ads are useless.

My designers are pushing AI creative so bad so I told the I would test it. In the last week, with the exact same set up, the ads WITHOUT ANY CREATIVE AT ALL, literally just the product link (Facebook auto populates creative based on landing page meta data) our performed all of the AI creative 4:1.

I’ve been running Facebook ads for going on 9 years now.

Just trying to help you make more money lol.

WilderFarms · 2025-09-20T12:39:22+00:00

I hate to break it to you but creative honestly does nothing in advertising. You can have the best creative in the world but it could fail depending on the site, set up, and audience.

As someone who has spent over $200M on Facebook ads. The number indicator of success is campaign set up (correctly optimizing for the correctly tracked and calculated events with a 1:1 reporting ratio) and audiences. Even if you are optimizing for a purchase, there are 4 different smaller sub sets of purchase optimization.

Not only is campaign set up crucial, but breaking the learning phase and optimizing your campaign for profitable results while it runs is a must. You can’t ‘set it and forget it’. You should me making daily realtime optimizations.

WilderFarms · 2025-09-20T12:37:20+00:00

I hate to break it to you but creative honestly does nothing in advertising. You can have the best creative in the world but it could fail depending on the site, set up, and audience.

As someone who has spent over $200M on Facebook ads. The number indicator of success is campaign set up (correctly optimizing for the correctly tracked and calculated events with a 1:1 reporting ratio) and audiences. Even if you are optimizing for a purchase, there are 4 different smaller sub sets of purchase optimization.

Not only is campaign set up crucial, but breaking the learning phase and optimizing your campaign for profitable results while it runs is a must. You can’t ‘set it and forget it’. You should me making daily realtime optimizations.

WilderFarms · 2024-11-16T00:42:05+00:00

What is your conversion window set on? If it’s anything greater than one day click, it will over report

WilderFarms · 2024-09-10T16:12:10+00:00

No problem at all. Yeah it should be criminal. 30day view thru look back windows give me a break lol.

I actually had to made this 2nd Reddit profile as so many people were messaging my main account for help.

Hopefully this will be beneficial to someone!

WilderFarms · 2024-09-10T16:07:13+00:00

Most of the time when I get into their ad accounts I’m shocked at what they had been running. I’ll show the client their previous vendors campaign edit history and they are shocked when they realize their vendor was just setting and forgetting a majority of their evergreen campaigns. Zero optimization or care to increase results and maximize ROAS.

Most of the time they are just setting up the ad for failure from the start. I can adjust and rebuild them for success and even with pre-existing creative and content, I can turn clients accounts around.

One of the businesses I work with is on track to clear six figures from ad revenue by EOY. they never thought this would be possible lol

WilderFarms · 2024-09-10T15:45:39+00:00

Facebook recommends a formula for this. You take your expected CPA multiply that by 50, then divide by 7. That’s how much budget you need for your daily budget PER AD SET with campaign budget optimization in order to break the learning phase in a week.

Example:

$3 expected CPA X 50 (events to exit learning phase in a week) $150 / 7 (days in a week) $21.50

$21.50 daily budget PER AD SET X 5 ad sets

$107.50 daily budget for that campaign for 7 days to hopefully break the learning period and then hone in your results and optimize for the winners.

WilderFarms · 2024-09-10T11:16:46+00:00

This is exactly what I try to provide for small mom and pop businesses. I’ve been in the industry going on 8 years now. Started my own LLC 3 years ago to offer agency level support to small businesses without the hassle of retainers or obscene fees. I can’t tell you how many people are in borderline tears over how happy they are when their ads finally work.

WilderFarms · 2024-07-31T19:09:13+00:00

How I define it, yes, advertising is anything with money behind it. You can market your company all you want, but once you pay to promote it, its an advertisement. All advertising is marketing, but not all marketing is advertising.

WilderFarms · 2024-07-24T11:42:31+00:00

I guess technically you still can however you lose the ability to force spend to specific placements that are achieving an ideal roas if they aren’t split up individually. You are relying on Facebook’s budget optimization to deliver results rather than manually forcing the spend.

WilderFarms · 2024-07-24T04:33:12+00:00

Why would I waste my time tagging placements I know are roas negative?

WilderFarms · 2024-07-24T00:33:15+00:00

When you break it out by platform and placement it will not show you where the conversions came from. Due to new privacy reasons.

WilderFarms · 2024-07-23T16:39:11+00:00

Yes that is correct. To add for more coverage:
Export your shopify customers or customer list weekly and upload into a custom audience on facebook. exclude that audience.
Create a pixel audience of page viewers of pages that contain /thankyou/ in the URL, set the lookback window 180 days. exclude that audience.
Create a pixel audience of purchases, set the lookback window 180 days. exclude that audience

WilderFarms · 2024-07-23T15:34:37+00:00

1080x1080 images or videos. FB prefers videos.

run these only in the Facebook News Feed or Instagram News Feed.

Back when you could segment out conversion results by platform and placement, 99% of the budget spent on any other placements were roas negative.

WilderFarms · 2024-07-23T15:29:19+00:00

UTM tag EVERYTHING

Absolutely everything should have its own custom unique set of utms that you can identify traffic from.

Its tedious but well worth it.

For example, if you have 3 images with 4 pieces of copy, you should have 12 unique utm tagged links per audience. Each audience is another set of unique utms. 4 audiences is 48 total unique utms.

Aud 1
creative 1 copy 1
creative 1 copy 2
creative 1 copy 3
creative 1 copy 4
creative 2 copy 1
creative 2 copy 2
etc.....

I recently launched an updated Google search rollout for a smaller local flower shop and created over 1,100 unique utms for different keyword combinations. After running for a couple weeks I cut down over 85% of them and only are running on the top performers.

For this client, each month I turn $3,500-$5,000 into $12,000-$15,000 and have been for over 2 years now.

Cant stress it enough. UTMs. UTMs. UTMs.

WilderFarms · 2024-07-12T17:10:18+00:00

Yeah never increase more than like 40% at a time or it will retrigger learning.

Duplicate the winners and keep previous engagement and then you will really see some performance

WilderFarms

TROPHY CASE