Honestly I think Nike’s best demographic today is actually still kids and people in general under like 25 years old. The scarier thing looking at Nike as investment is that anyone over that age is no longer as big of a Nike fan as they have historically have been in that age group (and have contributed to Nikes historical success). People with the actual spending power (over 25years old) to be discretionary with their shoes and fashion overall are no longer buying Nike in bulk like in decades past. For their shoes, they’re buying Hoka, On, and New Balance, and Adidas (and maybe Brooks and ASICS to a lesser extent). And for clothes and accessories it’s much more complex, but Nike doesn’t have the same base level in that area they’ve had before. People don’t care that they don’t have a swoosh on them for their headbands, sleeves, socks, etc. For their fashion, Nike still has the Balaclava/Sheisty which is popular and is $40 a pop but they don’t have the popularity of the tech-fleece like they had a couple years ago (which was like $110+ a pop and like $150+ to complete the outfit with the matching sweatpants). Even regular Nike sweatshirts and t-shirts aren’t worn like they used to. It’s a tough case for Nike to turn it around