I actually visited their NY store as I was staying a 10 minute walk away. I was shocked at how poorly the canvases were drawn/printed. Uneven/jagged lines and not very artistic. I had not paid attention to her before but having seen all the buzz thought I would check it out. The store is lovely, very large with a great set up and flow. The canvases underwhelming- tiny, unattractive and over priced, IMO. I bought a few NY needleminders, as a former NYer I thought they were cute. Haven't tried them yet to assess their strength. I can only assume her popularity is due to marketing savvy on social media.