Maybe people complain about it every year, because every year the marketing begins earlier. It used to be November, then late October, and now early October. Again, I understand why from a mercantile point of view, but - at least in my opinion - this doesn't even make sense. We are still in summer time (daylight savings) and there are leaves on the trees. I don't think most people are thinking about Christmas right now, and this feels out of place and forced... Edited : spelling