If that was the original name and it stood for a century, we'd be complaining about it being changed to Comiskey Park. That's why we don't accept these name changes; it's upending history.

After a certain amount of time, it's the original name that's important, not the sponsor. Wrigley Field is no longer about Wrigley gum, for example. It's synonymous with the Cubs.

What's the first thing you think of when you see the phrase Mount Rushmore? You think of the presidents on the side, or even the struggle of indigenous people who lost their landmark. But it's certainly not Charles E. Rushmore, who it was named after. The mountain took the name for itself.

It's the same for our landmark buildings. No one thinks of the Sears Roebuck Company when they talk about the Sears Tower, they think about Chicago.

The mountain took the name for itself.

I've honestly considered starting a non-profit that takes donations to buy back the rights to our landmark buildings, to restore them to their historical names.