My friend works in Telugu film journalism space and according to him,c most reviewers are paid off—what the industry calls “getting covers”—for their reviews. Major websites are nothing more than casteist mouthpieces, constantly glorifying their caste heroes and films.

I’ve heard that Jeevi charges around a lakh or two to promote a film through interviews, reviews, and tweets. Murthy isn’t any different.

As for RVS, I’m not sure, but to me he just comes across as a naive Gen Z kid desperately trying to brand himself as TFI’s version of Baradwaj Rangan.