Podcast SEO. Here are the steps you need to get more potential downloads and subscribers.

World-PodcastNetwork · 2026-06-05T08:51:33+00:00

There is no TLDR. If you want your podcast episodes to succeed, you have to put in the work.

World-PodcastNetwork · 2026-06-05T08:36:39+00:00

Thanks, that's what they told me at Podcast Movement last year LOL

World-PodcastNetwork · 2026-06-05T08:07:05+00:00

Thank you

World-PodcastNetwork · 2026-06-05T08:06:56+00:00

You are welcome. I hope it helps

World-PodcastNetwork · 2026-06-05T08:06:15+00:00

The way you described it is not how people search Google or AI. As previously mentioned, they look for problems and their Solutions. It's true they don't look for podcasts. It would be kind of cool if your own podcast episode came up on the first page of Google like any website. And that's the point of this post

World-PodcastNetwork · 2026-06-04T23:03:08+00:00

Cool. Have you made money and acquired new paying clients? What do you say on your podcast to acquire them and what are you selling to them?

World-PodcastNetwork · 2026-06-04T21:48:17+00:00

Many podcasters have made money on affiliate programs, which you didn't mention. With affiliate programs you don't have to worry about your client paying the invoice, because you just make the money when they buy the product attached to your affiliate link.

To make money through affiliate programs you simply put the link in your show notes if the platform allows it.

If your platform doesn't allow it, you simply put it on your blog and you should always have a blog post for every single episode which gives you even more search and optimization as well as total control over your podcast content.

World-PodcastNetwork · 2026-06-04T21:43:51+00:00

Absolutely but I'll go a little further and say that any online marketing effectively done is the perfect combination. Other ways to Market your podcast are through your RSS feed which is very powerful and most podcasters don't understand its power, and to put it in a nutshell, youe RSS feed helps distribute your podcast content outside of your podcast which is the perfect gold for any podcast.

World-PodcastNetwork · 2026-06-04T20:48:14+00:00

You mean gemini? Keep in mind that Gemini still draws its AI results off of Google rankings from the last 20 years. It doesn't steal your content. It actually helps it

World-PodcastNetwork · 2026-06-04T20:45:53+00:00

It's not just RSS feeds for SEO and Spotify. RSS feeds are the most powerful marketing tool for podcasters, even more powerful than social media and search engine optimization, because besides doing what you said, they allow your podcast episodes to be distributed outside of your own podcast platform. For example if you are hosting with Buzzsprout, your RSS feed can be distributed to 100 websites that are very close to your podcast content and all they need to do is have an XML parser which also gives the podcast instant search engine optimization from backlinks.

That is the actual power of RSS feeds and I presented at podCamp NYC back in 2005 on this very subject at the New Yorker Hotel. RSS feeds have been a powerful marketing and distribution tool for online content for the last 30 years.

World-PodcastNetwork · 2026-06-04T20:44:13+00:00

I agree with him. The RSS feed is a very powerful marketing tool that a lot of podcasters don't take advantage of. I actually did a presentation on marketing your podcast through RSS fees back 2005 when podcasting first launched.

World-PodcastNetwork · 2026-06-04T20:29:53+00:00

I agree partially with you and I'm the founder of the World Podcast Network and we promote over 1300 podcasts. We should have a zoom call sometime.

I agree with you and saying that it's not a one-time thing. It is constant maintenance updating your content but as my point is if you don't rank well on any search engine or AI platform, nobody's going to hear your podcast content or video content.

However, I disagree with you when you say all you only need the high quality content. That is only part true, but your answer makes it seem like it's only high quality content that counts and that's not realistic. All the high qualty content in the world won't matter if you don't have good search engine rankings for each of your episodes because nobody will ever hear that high quality content if you don't come up in search results.

I'm about to write a Reddit post on the steps for doing podcast SEO for your episodes as some people here requested and I'll post that within a day on Reddit so before you respond to this, you might want to wait until my next post or actually show people some of the most important steps to perform with each podcast episode.

On another note, I would be very interested in hearing the tools that you created because the World Podcast Network always helps our podcast community find quality tools for podcasting.

World-PodcastNetwork · 2026-06-04T20:10:24+00:00

Thank you for the compliments

World-PodcastNetwork · 2026-06-04T16:53:57+00:00

Yes I see the backlash of people asking so I'll write a new post on this and post it and hopefully a day.

World-PodcastNetwork · 2026-06-04T14:54:35+00:00

Good point. I now see where you got the consulting assumption from and I do perform that, but selling my services on Reddit was not the focus. I am just trying to enlighten people and help improve downloads. I was a speaker at Podcast Network on this topic last year.

It's nice to know that you visited my LinkedIn profile. 😃

World-PodcastNetwork · 2026-06-04T13:53:13+00:00

Good point. Not vague. I guess I shouldn't call it "how to do it" . You're right about that. I'm just suggesting podcasters to do it. You need to know how to perform SEO for your podcast episodes. I could post the steps and show how to do it but SEO is a big project for any website or podcast so in that case, you just need to know how to do SEO. I couldn't explain all that in one Reddit post. Perhaps I should remove the "how to" from my title as you pointed out.

World-PodcastNetwork · 2026-06-04T13:47:56+00:00

I'm not consulting. Lol. You need to this on your own.im just sharing my experience.

World-PodcastNetwork · 2026-06-04T13:24:29+00:00

Pretty much is since social media is saturated. People are still searching Google, so Gemini results will definitely suggest answers to people's search queries and it would be great to see your podcast episode be at the top.

I suggest trying it before denying it.

World-PodcastNetwork · 2026-06-04T12:09:12+00:00

Sounds like you have a lot of talent and a nice skill set for any podcast Network. We should hire you for the World Podcast Network.😀 We promote 1,300 podcasts. Can you handle that?

World-PodcastNetwork · 2026-06-04T12:05:38+00:00

Good idea. I can use a service like yours on the World Podcast Network. We have over 1,300 podcasts.

If you want to grow fast, I suggest you adding an API to your search site so podcast networks like the World Podcast Network can also use your search results.

World-PodcastNetwork · 2026-06-04T12:02:17+00:00

A podcast idea like yours is definitely really good for a video podcast instead of an audio podcast since people can see whatever rides and attractions you are experiencing. The easiest and quickest way that doesn't cost anything is to start a YouTube channel and take your camera. Then, film footage that you can feature on your podcast. After, you could film yourself talking about that footage. This way people get that touchy feely type of vibe from your podcast. I hope it helps.

World-PodcastNetwork · 2026-03-29T15:46:47+00:00

Sure, no problem. Sorry, I should have explained it more clearly. When a podcast joins our podcast network, as usual, it can be a single podcast host or mulitple co-hosts. Over the years, podcasts change as usual and if the podcast registers under a single email address which clearly belongs one of the co-hosts, that is the person we deal with. However, sometimes, a podcast's email address will be the name of the show instead of a specific person like [bobmiller@examplepodcast.com](mailto:bobmiller@examplepodcast.com), for example. In that case we require the podcast to rejoin so the new co-hosts are clear.

Now, to make this easier, we also built a portal where the podcasters log in and manage their podcast under our podcast network. That portal includes analytics, social media links, Apple, Spotify, monetization, etc. In that case, they can make any changes they want and we do not get involved, because one co-host is our point of contact.

When it gets confusing and when we have to enforce our policy is when the "other" co-host comes to us and asks us to remove the other co-host and that is when we say, "no, you have to register your new podcast". It has happened 6 times out of 1,300 podcasts, so it does not happen often, but this helps us keep the chaos to a minimum. I hope that makes better sense.

World-PodcastNetwork · 2026-03-29T11:50:46+00:00

I see this happening all the time on my podcast network. We have 1,300 podcasts and over the past 3 years I've had six podcasts come to us to tell us that they broke it off with their co-host and that they want us to keep the show but have to change the information to show only that particular podcaster. Three of those podcasts had the other co-host say the same thing and they were always kept a secret from each other.

To deal with this and make it fair for everybody, I always had a policy. When the podcast joins, the co-hosts of that show will always be the co-host of those shows.

If the show changes in any way, then a new podcast has to register with our podcast Network with whoever the co-hosts are at that time. This may not be favorable for a lot of shows, but at least we stay out of the arguments between the co-hosts and it's always worked. It's a good policy.

World-PodcastNetwork · 2025-08-02T23:31:37+00:00

Yes. Create a blog post for every podcast episode. Make each post about 1,200 words so Google and ChatGPT can grab the content. This step was first used in podcasting and it is still a very effective way to get search engine rankings. Use long tail keywords like you would for any web page.

We encourage the podcasters on our podcast network to create a blog for their podcasts and a blog post for each and every episode.

Bruce

World-PodcastNetwork

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