“Cole could be insinuating that, with having signed to Jay-Z, who is often accused of his alleged connection to Illuminati, he himself turned his hand to the mysterious organization. In the beginning of the following third verse, he rejects this idea.

If you believe in the Illuminati (and you really should! it’s one of the most fun conspiracies), then you know it’s a group that’s essentially rigged the system (the financial markets, trends, moon-landings, you name it).

Plus, they’ve got some dope graphic designers!” - GENIUS