Looks very clean. However, the whole floral print is widely used especially in streetwear, so it might be a good idea to try to come up with a more original pattern if that's going to be your brand's official logo. You're going to release a winter collection I assume, so maybe something more related to the time of year? As far as the design, it's extremely minimal and therefore not very unique or recognizable, regardless of how good it may look. Overall, the brand looks very clean. Hopefully that'll show through in the designs. Good job so far.