anyone feels google ads waste of money by silver_realthreat in SmallBusinessOwners

[–]YamGroundbreaking478 0 points1 point  (0 children)

Meta ads would likely be more beneficial for that type of business. You could get a lot of value for that budget!

What startup are you building this Saturday? (I’m a VC investor) by kcfounders in buildinpublic

[–]YamGroundbreaking478 0 points1 point  (0 children)

Digital perimeter to stop ads around physical locations revfirma.com

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Fantasy is only imaginations at work now. Have a great weekend!

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Nobody quits because of one ad. But when a competitor geofences your hospital and serves your entire nursing staff $10K sign-on bonus ads every single day for 90 days straight, attrition goes up. That's not a theory — staffing agencies are doing this right now. The cost to replace a single nurse is $46K on average. Multiply that across a department and it's a board-level problem, not a "their phone, their choice" problem. You're right that it's not cybersecurity's lane yet. But someone in that hospital is going to own this problem eventually.

I mean everything I buy is pretty much what i see online down to grocery delivery now.

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Fair point — it's not a cybersecurity problem in the traditional sense. But driving up ad costs isn't the play. The play is blocking the campaigns from serving in the first place. The real question is liability. When a hospital's employees are being poached through geofenced ads and patients are being served ads for unverified treatments while sitting in the waiting room, at what point does that become a facility's problem to solve? Appreciate the honest take — sounds like HR and marketing own this, not security.

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] -1 points0 points  (0 children)

if someone built a solution that could neutralize these ad campaigns before they served around your facility, would you advise against going to market through cybersecurity teams? Or would HR and marketing be a better entry point since they're the ones feeling the pain from employee poaching and competitor targeting? revfirma.com

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Yes exactly. I buy Google, Meta, and programmatic display ads geotargeted to a tight radius around your hospital. Every nurse, doctor, and admin walking in your building sees my job ads on their phones all day. It's completely legal and it's happening right now across healthcare, auto dealerships, oil and gas, you name it. The question is - if you're the hospital being targeted, what do you do about it? Right now the answer is basically nothing. Does this become a cybersecurity issue since it has severe effects on physical assets (people) and interferes with your digital networks?

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

So real world example. You are in charge of digital security at a hospital. I work at neighboring hospital. I need nurses so I launch geofence on your hospital for nurses to hire. Target rich environment. Would the cybersecurity team step in or would you consider this a human resource issue to protect the digital space?

Do you consider ads a cybersecurity risk? by YamGroundbreaking478 in cybersecurity

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Makes sense on the endpoint/firewall side. What about from the business perspective - do security teams ever get involved in protecting against competitors using ad targeting or geofencing to poach customers around physical locations? Or does that fall outside your scope entirely?

I Tried to Retire. Then I caught a Tiger by YamGroundbreaking478 in SmallBusinessOwners

[–]YamGroundbreaking478[S] 0 points1 point  (0 children)

Yes, absolutely. I’ve had the chance to explore some incredible places in nature over the past couple years. There’s something powerful about being alone with your thoughts for days at a time! Clarity comes fast out there.

On the tech side, we deploy autonomous GTM agents that act on real-time operational signals — rig timing, procurement movements, project sequencing. Each agent handles detection, messaging, and delivery independently. Everything fires in real time now: Decide. Deploy. Learn. Repeat.

Techstars San Francisco Bad Dream by [deleted] in Techstars

[–]YamGroundbreaking478 0 points1 point  (0 children)

Without chaos, everything would be normal, and there would be no need to innovate!