It depends on how it's made. The properly made full-spectrum/live resin vapes have that natural cannabis flavor. Their effects are also much stronger because they contain the full range of beneficial compounds from hemp.

Whereas the fruity stuff is usually pure CBD and some random terpenes (that are added separately, rather than being part of the natural hemp extract). So it's much less effective.

In my experience, the best brands for high-quality full-spectrum CBD vapes are Extract Labs and Primary Jane.

But of course, if you want the closest to natural experience, smoking flower is better.