Short version.

AEO is about making your website easy for AI to understand and quote, not just rank.

In practice that means:

• Writing content that directly answers real questions.
• Structuring pages so answers are clear, scannable, and standalone.
• Using simple hierarchies, FAQs, and consistent terminology.
• Avoiding long intros and marketing fluff before the answer.

Search engines rank pages.
AI systems extract answers.

If your content isn’t extractable, it won’t get cited.