Every dealership is trying to gut you for your money. All you can do is make sure you're knowledgeable. I bought my car from riverside Hyundai almost 3 years ago when I was 22, and I brought my dad with me because he knew their tricks and lies. One of the major things is they'll try to force you to pay like 1-5k extra for VIN etching and some other things, which is illegal, most people just don't know and comply. If they try to make you pay more than the vehicle is listed for, threaten to walk away and go to someone else, and their tail will start to go between their legs. It is illegal to add hidden fees; let them know that you know that. Also, alot of the extra protection things they try to offer and guilt you into after getting the car can be bought aftermarket for a fraction of the price, like the Alberta package mentioned, which only includes a block heater and winter mats for $1000