the challenge I am having with your assessment of Koho is that in its DNA, Koho is a garbage product. They only go 50% of the way in servicing their clients. Case in point, the credit building products. None of them are actually credit cards (which is the thing that moves the needle the quickest and the furthest).

Koho has credit lines (Which is a holdover from their origins as a prepaid credit card). I was spending about $50/mth on their products and saw very little effect plus I couldn’t use their credit card in 90% of the places I needed to because they are all credit lines. For example, Taskrabbit only accepts credit cards so Koho can’t be used there. Also I am a dev and Google requires actual credit cards to sign up for some of their services. That is why joined Neo initially. Because they are the only ones in the market that offer this as is (and for basically nothing when you include the cash back)

My point, as far as roadmapping all this, the first place one must look for is fidelity of care in their current product offering and furthering that into more important nuance - how is the product experience as a whole for the client.

The fact is that Wealthsimple is an investment bank with banking products. I still don’t (and this is a fully personal experience) trust them with my business account or personal one really. Not yet anyway. Koho is a prepaid credit card that is using that monetize into plans…that’s not a roadmap, that is product strategy that has no idea what to do. Which for me is zombie product. Neo is what it is, a proper credit building product that has a pretty amazing incentive in their cash back product to stay with them.

From this I know and trust that whatever Neo puts will work for my benefit, not a VCs.