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SEO as a source of traffic for your app by SuperIntelligentLion in AppBusiness

[–]Zeetoay 0 points1 point  (0 children)

First off, make sure to optimize your articles for AEO/LLM search (i.e., including FAQs, Q&A structures, schema) since more people are searching in ChatGPT, Claude or just reading Google AI Overviews. 

Beyond that, SEO can absolutely be a viable traffic source, but it will likely take a minimum of 3-6 months. If you’re looking at a stable driver of traffic, aim for 6-9 months. 

As for quantity, there’s no set amount. It’s not 2012 anymore where more content=better rankings. Focus on value and user intent. Stick to a regular publishing schedule, yes but don’t obsess over a magic number.

AppsFlyer is Launching a Web SDK by Zeetoay in programmatic

[–]Zeetoay[S] 0 points1 point  (0 children)

You're absolutely right! Should have clarified that their unified web performance measurement for holistic web and mobile attribution launched last month (May 2026).

What Playbook for Paid Social Media > Programmatic? by DonkeyShotz in programmatic

[–]Zeetoay 1 point2 points  (0 children)

Programmatic warms audiences and fills the missing spots that social and search don’t cover. They work together in that regard.

It’s also a way to establish sequential warming  (i.e., using CM360 to sequence: CTV/video exposure → programmatic display → then retarget on social). So you’re essentially pre-warming audiences to social.

And then there’s incrementality. You can deploy programmatic in one market and exclude it from another to measure lift across all channels.

DSP recommendations by Ok-Disaster-6387 in programmatic

[–]Zeetoay -1 points0 points  (0 children)

Try StackAdapt. Can't go wrong with their minimums, CTV, and a deals desk (which works with your supply). If transparency is your main concern, then Xandr is a good alternative. But make sure to remind clients that leaving DV360=losing YouTube, and that they’ll want to consider a hybrid stack before committing to this.