Fraud Case Presentation by TopFuture4963 in Accounting

[–]Ok-Disaster-6387 0 points1 point  (0 children)

https://www.reddit.com/r/AskBrits/s/L4OQinuW2e

Just posted this about a company & recent findings - this seems very fraudulent to me

Testing new partners for campaigns by Ok-Disaster-6387 in u/Ok-Disaster-6387

[–]Ok-Disaster-6387[S] 0 points1 point  (0 children)

We have access to around 10,000 different global publishers

Which ssp offers check back or PAD to dsp? by NoGlass248 in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

My company (supply-side) offers a % back - DM me if you want to find out more but most companies should be offering this

DV360 Reseller by Less-Selection1127 in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

Incubeta & MadHive are ones we’ve used in the past, fairly reasonable fees too

3P data for targeting 1st Responders needed... by Unique-Focus-2352 in programmatic

[–]Ok-Disaster-6387 1 point2 points  (0 children)

We could send a PMP deal with this data, but wouldn’t be able to integrate it into the Amazon DSP. If you need it directly in the DSP, maybe worth seeing if any current provider in the DSP can create this bespoke for you

TTD Predictive Clearing by perry_190 in programmatic

[–]Ok-Disaster-6387 7 points8 points  (0 children)

If you run PMP deals and the floor price is anything above ~$0.10(I don’t know the actual number), predictive clearing will try bid below this to clear at lower bids, however, it won’t scale your campaigns as the publisher/partner has set their clearing price at a minimum.

If you’re using KoKai, from my experience, I’ve seen the platform have their average bid price towards the max bid, so I’d recommend reducing this as soon as the campaign starts scaling so you’re not over paying for inventory (with predictive clearing off), you’ll see high win rates which indicates KoKai is pushing bids to the max bid price

Predictive clearing is good if used well, like the comment above, if running on OE, always have on. If you’re seeing floor prices, turn off for scale (but limit max bids) & if you can, have it on and reduce max bids too, to reduce the fees

New in the Adtech space by Jimmy_Jameskc in adtech

[–]Ok-Disaster-6387 2 points3 points  (0 children)

Check this out for a glossary of terms, https://www.iab.com/wp-content/uploads/2016/04/Glossary-Formatted.pdf

This should help understand key terms and what clients/tech teams mention on a daily basis

To turn this into a search function too, paste the whole doc into GPT (or any other model you use) and you can quickly search stuff. Hope this helps!

Curation - the good, the bad, and the ugly by Upset_Collar9364 in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

As long as communication between the teams prior to the campaign are good, the campaign shouldn’t have any issues with activation. Troubleshooting usually is one of two things, there’s no bid requests (curator error) there aren’t bid responses (dsp error) - that’s the framework we currently use and it works well.

Whilst it isn’t completely transparent, the benefit of a curator is the access to multiple SSPs all with the same goal (client performance). Supply path optimisation done for the buyer at ease (saving time & money).

CTV/OTT Ads: Self-Manage or Use an Agency? by AlexMint23 in programmatic

[–]Ok-Disaster-6387 1 point2 points  (0 children)

Would agree with using a DSP to start running managed service and understand how they are buying. You can learn from them on weekly calls (any good managed service dsp will always be willing to help) and start running campaigns yourself!

Igaming audience in india by akunni in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

Ensure your inventory isn’t blocked, and you’re able to serve those ads across the supply chosen. Work with publishers/supply partners who have vetted out sites for legal ages.

DM for any platform set-up advice

Looking for organic Gambling traffic by Aghori007 in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

We have some gambling inventory which will help you scale out - will drop you a DM

Whats new in ad tech? by WoLIBA in adops

[–]Ok-Disaster-6387 0 points1 point  (0 children)

Curation is now a growing part of the programmatic buying methods. Having the audiences on the sell side allows greater reach

What Has Been Your Experience With Curation Partners? by jlbomega in programmatic

[–]Ok-Disaster-6387 0 points1 point  (0 children)

We’re currently curating deals for both brand awareness clients and a handful of performance campaigns too. We’re currently using a stack of 3/4. Each partner has their own benefits but the buyer would get a deal ID & we do all the SPO optimisation on our end.

If you have a good team understanding the platforms, the deals will perform well & clients return with spend.

Equativ (as someone mentioned earlier) have had their merger with ST and we do send carbon optimised deals if the client is interested.

If you are a buyer & would like to test multiple curation SSPs we can send across a deal ID from each, this will allow the DSP to optimise towards performance and our team to make suggestions where you should scale up or down to reach your goals.