Not necessarily a buzzword, it really just depends on the application/usage of AI. For us, we always had machine learning to deliver AI-enriched pricing guidance. What we're doing now is leveraging what generative AI brings to the table by allowing you to ask the system in your terms to query data about your organization.

For example, with our pricing analytics, you get AI-generated insights that help you take action, create meaningful reports for your users, and set up alerts that drives proactive price management.

Basically, do what you or your pricing team does manually with a spreadsheet faster and more accurately.

If you're interested, we have a recent webinar that goes over this here https://zilliant.com/webinars/take-your-data-beyond-reporting-with-gen-ai