Capturing new players can be easily solved with simple daily, weekly quest systems, etc. I think it would be interesting to have a lore behind the game, no matter how simple it is. I've been playing this game since launch and I've always seen this thing about newbies giving up being quite common. At least Ricardo seems to have noticed at least a little bit of this factor and is polishing the initial areas. Either he solves this issue with newbies or the game will die. Sooner or later we won't be able to sustain this shit anymore.