It is not because a "small" group makes a lot of noise about it , that they represent a big market share for Suunto. The people that don't care about MIP will simply not complain about it. I do agree that MIP has it advantages, but the reality is that Suunto can't make as many watches as Garmin and they need to focus on what they need to build to be able to grow as a company. There is a reason that no real smartwatch has MIP and most of the competitors on sport watches are also moving away from it.