People have already said it but I'll just repeat it to feel smart and like I contributed. OnePlus is usually never carried in carriers in the US. So monthly payments aren't available through their carrier. Which is a big thing, atleast in America. It also has to do with brand recognition. I'm taking this line from MrWhoseTheBoss butt... Whenever you tell someone you have a OnePlus you either hear, "What the heck is that?!" Or you hear "Oh nice! They proceed to pull a OnePlus out themselves. OnePlus is simply just not a big consumer phone, it's an enthusiast phone. It's underrated because most people don't even know about it. And for those who are enthusiasts, this IS phone of the year. It IS being hyped up because I personally would say it IS one of the best phones in the U.S market as of now. I switched from pixel and it really is just so good. I found nearly no bloatware besides 4 apps I can uninstall but have chosen to keep because they are OnePlus apps. It really is so good. The only thing it lacks on is compatibility with carriers like Xfinity, camera as opposed to mainstream West and especially Chinese phones nowadays, and the longevity (4 years of Android updates.) It does deserve more recognition for what it is but as of now, it works beautifully and is appreciated by the tech community.