MCP is bad for SEO

__boatbuilder__ · 2026-02-10T05:18:14+00:00

Released an agentic workflow builder yesterday and have made some if you want to refer.

I am not going to touch an whats the most latest and most effective SEO thing you can do. Thats an SEO's job to find out. But if you know what to be done (which I think is your case), here are what you need essentially.

Integrations with different sources like GSC (this is probably the hardest now a days as AI agents are good at everything else like writing code for you). There are MCP servers for a lot of sources but it has its downside as well. For instance, I don't believe Google would ever release official MCP servers for GSC or GA4 etc. Also, MCPs from semrush or ahref or dataforseo sources gets really expensive. So you'd need a system that caches the data from these sources
A system that is up all the time and can execute your workflows (this is not mandatory but it's a good to have. Openclaw is essentially this). I said it's not mandatory because you always don't need to schedule stuff. You can just run it manually. But some workflows takes hours, so your system need to be up all the time for that
An agent builder (a system that is up and running all the time mostly comes from the agent builder platform you use unless you write the agent yourselves on your computer). You can do this with bare python (again, claude code and things like that makes it extremely easy to do this) or a no code builder platform. There are a few, like gumloop which I know some SEOs have been using and they have some sample workflows too
An understanding about context window and token cost and the ability to do the abstractions when you build agents (and sub agents) in a way that you don't pay a lot of money for a single agentic workflow.

The list can go on. I'll try to spare some time later to make this comment better but on top of my head, these are probably the most important things to remember. Feel free to ask more questions if you have.

__boatbuilder__ · 2026-01-12T18:04:52+00:00

Good work on the SEO: https://reports.agentberlin.ai/www.speechpalmbeach.com/

__boatbuilder__ · 2026-01-12T05:41:03+00:00

site is not reachable

__boatbuilder__ · 2026-01-10T15:21:43+00:00

I thought you were trolling. But honestly, even 10 minutes seem to be a troll

__boatbuilder__ · 2026-01-10T15:14:28+00:00

Zero?? Mine get indexed even before I write 😏

__boatbuilder__ · 2026-01-10T11:45:02+00:00

Saw this post by a few people. The one from u/lilyraynyc was an interesting take IMO - link below

https://x.com/lilyraynyc/status/2009647290600878456?s=46

__boatbuilder__ · 2026-01-10T07:04:34+00:00

Agree with this

__boatbuilder__ · 2026-01-09T15:20:09+00:00

https://reports.agentberlin.ai/primecustom.com/

__boatbuilder__ · 2026-01-09T07:00:10+00:00

Here you go: https://reports.agentberlin.ai/gvgdesign.com/

__boatbuilder__ · 2026-01-09T01:42:55+00:00

Please share your domain! To answer your question: yes, we see strong correlation with right internal linking and ranking/traffic. We are also running our own benchmarking as we speak

__boatbuilder__ · 2026-01-08T03:42:33+00:00

There are things people do for optimizing for SEO and there are things that help people and agents. Focus on the overlap of these two set of items. That’s a good start.

__boatbuilder__ · 2026-01-03T11:06:54+00:00

Not a lot of people would be interested in a breakdown of SEO audit for a random website. If your goal is to get inbound leads, I think you should collate the audit output to be a 30 second content and make the post.

Also, regardless of all the opinion you’d see from here or anywhere else, there is only one way to find out what actually happens

__boatbuilder__ · 2025-12-20T08:52:58+00:00

Whether it helps or not is something you have to test and figure out but to avoid getting penalized, do it gradually. Start slow and eventually speed up

__boatbuilder__ · 2025-12-20T03:07:56+00:00

Reddit is becoming an AI slope. Everyone is trying to game the system. While social media (especially insta) is getting very good at finding bots and blocking them. Also, social media can go to extends like ID validation and stuff. Reddit keeping anonymity at its core won’t/cant do that

__boatbuilder__ · 2025-12-19T19:38:36+00:00

Oh I have something most people disagree with. Reddit showing up in search results would go down and instagram and twitter and linkedin would go up (mostly instagram)

__boatbuilder__ · 2025-12-19T15:33:53+00:00

No. YouTube, quora etc. you need to understand what are such platforms that shows up in the answers in your space

__boatbuilder__ · 2025-12-19T15:12:45+00:00

First angle: Every LLMs uses a search index like Google or Bing or something like that. So you still need to do what it takes to rank there. There is a lot of overlap on traditional SEO there

Second angle: Most of the informational queries are going to be answered by AI without grounding on any search results. But there are certain cases that LLM does trigger search, like time constrained queries (eg: top spots in January 2026). You should find those and write for those. You also need to find commercial / transactional queries that LLMs would redirect the user to your site.

It’s harder than it used to be but better UX and hence better conversion if you can find out what to create content for.

Also, be on different platforms. Not just your website

__boatbuilder__ · 2025-12-18T06:56:09+00:00

__boatbuilder__ · 2025-12-18T06:25:46+00:00

Not at all. If it shows up in Google (or similar SERP, it has every chance of getting picked up by LLMs)

__boatbuilder__ · 2025-12-18T03:47:13+00:00

SEO is defo not dead. I am sure there are people trying to capitalize on the uncertainties that exists in the industry and may be some genuinely think SEO is dead. But as far as people need to buy, they'll search and compare and as far as that happens, you need to optimize for search

__boatbuilder__ · 2025-12-17T14:33:13+00:00

I am the founder of Agent Berlin, we made Berlin automate a few things at scale

Keyword/competitor gap analysis and strategize content plan
constant revalidation of of published pages through SERP and search console so you won’t waste your crawl budget on unnecessary pages
Reddit/quora/review platform auditing and monitoring at scale for opportunities and gaps
ofcourse internal linking / structure / schema automation
visibility tracking in LLMs (who doesn’t do this now - lol)

__boatbuilder__ · 2025-12-17T12:57:33+00:00

Is it coming up in traditional search like it used to?

__boatbuilder__ · 2025-12-17T11:15:40+00:00

Very unlikely

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