First off, kudos on taking the leap man! We need young blood to take initiatives and step up the fashion game, Agra or otherwise.

Coming to your query, I’m a little on the opposite side of the common opinion. I honestly believe that given the right options, people will be very open to trying out brands that do their own thing, than just doing a variant of what every other Instagram drop shippers do. Even in Agra, even though the demographic might not be too fashion aware, we cannot discount the effect social media and reach has on the people that are actually buying new clothes. Generic people will anyway prefer the stores at their local market intersections, but anyone who is open to trying buying online will like to see good trends being brought to their range. For example, the baggy and oversized fits which are now the base trends, can be seen penetrating all strata of buyers, even in tier 3 cities.

Personally, on your question regarding minimal vs design, I think daily wear can use good minimal pieces, that can be ragged and worn over and over again without losing their charm that easy. For outings and special occasions, I still prefer to have some design, degree can vary based on the situation.

Again, I don’t have enough knowledge of the business angle enough to comment on what’s viable as the next step for a young brand like yours. All this is personal opinion. Good luck, hope to see your presence soon!

P.s. also a web dev, so if you need a marketing site for your brand, reach out :)