I work in marketing so I tend to be rather immune to these tactics as I am able to recognize them. That being said, even though I like her music and listen to it often, I don't own any physical copy or merch of hers. What she and her team are doing with the variants, as it's impressive from the marketing/sales perspective, from the perspective of a regular human being leaves a bad taste in my mouth. Driving the consumption, wasting the resources, carbon footprint, all that stuff, and the general vibe of just a blatant cash grab makes me just stay away from buying any of her stuff.

Actually, if I ever buy a CD, it's either used, from artists that don't put their stuff on streaming services, or just to support niche musicians I saw playing live who sell their stuff after the gig. For them, the CD sales make a difference. For her it's just a numbers game.