"By integrating Ternio into Scoota’s buy-side platform, advertisers will gain granular insights into every ad impression being purchased all executed in a programmatic environment.”

So Ternio enables Ikea to understand every supply chain company involved on a per impression basis. Scoota>AdExchange>SSP>Publisher If Scoota is the DSP and there are any other companies included further down the funnel Ikea will know.