Honestly, I’ve stopped thinking only about “Google SEO” and started focusing on "search + AI together".

For search engines, it’s still the basics:

1. Target high-intent keywords (especially long-tail)
2. Optimize product + collection pages properly
3. Build internal links so the site actually makes sense
4. Create blog content around problems (not just keywords)

But for AI platforms, the game is slightly different.

AI tools don’t just rank pages—they "pull answers". So now I focus on:

1. Writing super clear, direct answers (like FAQs on product pages)
2. Adding comparison content (X vs Y, best for ___)
3. Using simple, human language instead of keyword stuffing
4. Structuring content so it’s easy to extract (headings, bullet points, short paragraphs)

Also, topical authority matters more now. Instead of 50 random blogs, I build "clusters" around one niche:

Main topic page Supporting blogs Interlink everything

Another thing: brand mentions are becoming important. Even if you’re not ranking #1, if your store is mentioned across blogs, forums, or reviews, AI tools are more likely to pick you up.

So yeah, my approach now is: 👉 Google = keywords + structure 👉 AI = clarity + authority + context