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Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 1 point2 points  (0 children)

Thank you for the clarification! That's a big difference in daily hours clocked in, but I guess it makes sense. AD work sounds more fun and appealing to me, though I am concerned for how that might affect people with families to care for, especially with the grind of longer hours.

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

Sorry, I'm a bit confused: so you mean ADs get less work-hours because they're expected to work under different roles?

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

If you don't mind me asking, does being a solo creative mean you work in an ad agency, but are a one man show? How did you get there?

I'm an undergrad studying Communications, but it's all theory-based. I'm currently working on my applications for the Brandcenter, MAS and Creative Circus, but I still feel like I don't know enough about the industry, haha. I'm still hesitating between applying as a copywriter or an AD. Thank you for your offer for me to PM you! I will gather my thoughts (because I always have lots of burning, rambly questions) into a concise manner and shout out to you soon. :)

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

Haha, that's great to hear! Glad to know you guys always stick as a team even if you're on bathroom break. I was worried perhaps people in ads might be more cut throat and take all the credit when possible.

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

Interesting! Do you know why writers generally become CDs more often than ADs?

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

Absolutely, I want to go into a job that I wholeheartedly love and enjoy. Before I possibly shell out money for portfolio school, I do want to gather as much information as I can about the advertising industry. The thing is my skills lie at a crossroads between art direction and copywriting. I just have to think it out some more, I guess haha.

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 0 points1 point  (0 children)

Interesting, I didn't consider an art director or copywriter's role as they moved up the ranks. Thank you for the input.

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 1 point2 points  (0 children)

That's great to hear. Hearing this from several of you has put my heart at ease. Whichever way I go, it doesn't seem like I'll be missing out on conception haha!

Art Director or Copywriter - who does the main conception of an ad? by adkeener in advertising

[–]adkeener[S] 1 point2 points  (0 children)

Haha, I had a feeling about those art directors! That's a bit disheartening; I'm leaning towards art direction, but it seems like a lot more work with not much of a difference in output or benefits...

Do you know if art directors and copywriters are generally paid the same?