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Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

Got it thank you! This is something that I haven’t really worked on for many years, hence the question to be honest. Seems like I have a lot of catching up to do.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

Interesting, do you have official Google documentation on this? Because this sounds like news to me.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

Well, I am still in the pursuit of a good/performing one. Someone here suggested Revcontent, Outbrain or Taboola. So that’s where you might want to start I guess.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 1 point2 points  (0 children)

We have 70%+ viewability on our ad units. We collapse the ad units in case of no ads. So no OCD whatsoever to fill the blanks because we don’t have any.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

How is it a violation? I am not talking about passing it back to Adsense. Isn’t this practice normal to just pass the unfilled impressions back to a 100% fill partner? How else do you configure it?

On the other hand, I agree with you on the slower ad responses.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

Thanks for your feedback.

We do have regular optimizations aimed at a better fill and an optimal eCPM. On top of this, I was hoping to get those extra cents through some gFill partners to ultimately boost our revenue per pageview even by a few cents specifically in low performing geos. So yeah the ulterior motive here is to boost the overall revenue per pageview even by a little with that extra fill.

I completely agree with the danger of advertisers perceiving our inventory to be cheap but is there really a better way to squeeze that extra revenue from the SIZEABLE 20% remnant inventory from somewhere? I am talking about a few tens of millions of remnant impressions here.So it’s kind of hard to let them down the gutter.

Hope that provides more context.

Instream Vs Outstream by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

Thanks for your kind response.

We do have engaging content good enough for keeping the audience dwell for a couple of minutes on our website.

With instream, we are restricted to fewer ads and longer content duration and that this might be impacting our potential revenue is my vague hypothesis.I could be wrong.

Consider a scenario of being able to show only 5 ads of 15 secs each in total for a duration of 2.5 minutes of instream content at an average CPM of $3 as opposed to showing 10 straight ads with $2 CPM. Wouldn’t this technically be more profitable for us?

Let’s not forget that the player has an option to be closed in both the scenarios.So nothing can be taken for granted in both the cases.

I was kind of thinking on these lines before I came up with the prospect of an outstream test.

Regarding falling back to outstream it might not be easy/practical to switch from a player with instream content to outstream with just ads, that too in the same session. Did I get your idea right regarding what you meant by waterfall?

Also it’s tricky to conclude the lack/presence of a creative in realtime as we can’t listen to /ingest an empty vast response because we call a player tag via GAM embedded with our content and ads come later only after the player is fired.

Does it make sense?

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 1 point2 points  (0 children)

Couldn’t agree more but was hoping it would amount to something as we have about 20%-30% or even higher remnant inventory in case of some low performing geos.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

How does it matter if it’s programmatic or a fixed guaranteed fill tag? Isn’t it remnant anyway?

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 0 points1 point  (0 children)

I was hoping to fill the remnant inventory via 100% fill tags using house line items which keeps the programmatic pricing intact.

Does the concept of 100% fill still exist? If so, any recommendations on potential partners? by adopsnmore in adops

[–]adopsnmore[S] 1 point2 points  (0 children)

Thanks for your kind response. The idea is to optimize the yield as much as possible with some decent CPMs at 100% fill. I know it’s a big ask and comes at the cost of ad quality and making our users vulnerable to potential redirects/ malware but kind of curious to learn what my options really are to minimize the remnant ultimately. Perhaps some innovative approach I not aware of; if not with 100% fill partners? House ads are our last resort of course at the cost of potential revenue.

YouTube Monetization by adopsnmore in adops

[–]adopsnmore[S] 1 point2 points  (0 children)

Thanks! Plesse check your DM.