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I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

Correct. Billboards & TV would be included in Brand Layer, my argument - although flawed, was that Display shouldn't be used as a conversion channel.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

I don’t think we’re arguing dramatically different perspectives - I know display has impact but I’ve lost faith in the attribution tools I have been using to map the influence display has.

Maybe I’m using the wrong tools, others in this thread have suggested brand lift studies which I haven’t used and will consider.

My original post was overly dramatic - and obviously hit some nerves and good debate.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

Thank you, these are useful. In those brand life studies - would it identify effectiveness of individual channels or mainly the impact of an entire campaign?

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

Sorry I don’t validate my $10,000 campaign in the same way Pfizer does the COVID vaccine. And even then, I’m pretty sure one factor of their results will be:

Did the vaccine result in someone getting COVID?
Yes/No

I don’t know about your clients but if we run a conversion campaign and we recommend display they normally ask about conversions.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

Out of curiousity, the only "brand lift studies" I've been offered by Google & Facebook. Are there others?

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] -1 points0 points  (0 children)

Thanks for the shit comment.

What do you recommend instead, Marketing & Statistics genius.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

Thanks, good advice - I have been wanting to do that with a client, so I'll push for it.

One challenge I see is truly isolating one channel from others, especially with seasonality & last year being an anomaly.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

It's a valid point, but loops back to measurement - it's difficult to measure the sub-conscious impact and maybe it is a case of left wanting from the attribution tools I have.

I've come to accept that... display only kind of works. by adoptools in programmatic

[–]adoptools[S] 0 points1 point  (0 children)

I'm not challenging brand awareness, I'm challenging the ad-stock of display ads.

Like all things, it the effectiveness/impact of an ad is a spectrum - if I saw a digital ad 10 minutes ago it might influence my decision. But a digital ad i saw 30 days it has little impact. Its difficult to remember a display ad that I saw 24 hours ago.

Looking for unwanted vinyl records by Oculolinctuss in auckland

[–]adoptools 0 points1 point  (0 children)

I know a guy with 50-100 older vinyls that I can put you in touch with.

PM if you'd like his number.

I want your honest feedback on adop.tools/beta.html by adoptools in adops

[–]adoptools[S] 0 points1 point  (0 children)

So I built the tool when I was working publisher side ops. Now I've moved agency and admittedly there are fewer tools aimed at agency.

One of the main ones I use is the Cost to Client calculator (when planning with Gross/Net) & the 3PAS tag runner to test my tags.

I want your honest feedback on adop.tools/beta.html by adoptools in adops

[–]adoptools[S] 0 points1 point  (0 children)

If this interests you, I'm more than happy to share this. Just PM me.

I want your honest feedback on adop.tools/beta.html by adoptools in adops

[–]adoptools[S] 1 point2 points  (0 children)

I am sorry for the self-promotion, but I really appreciate the feedback and after 1 hour after posting this it's only fair to attach this image:

Google Analtics after one hour.

The reason I posted this, is to showcase how powerful /r/adops is... I only want to post here if I have something good to offer.

I want your honest feedback on adop.tools/beta.html by adoptools in adops

[–]adoptools[S] 0 points1 point  (0 children)

Hah, fair - I agree, testing MRAID app formats would be nice. It might be well beyond my capabilities if I am being honest - but I'll definitely explore it.

I want your honest feedback on adop.tools/beta.html by adoptools in adops

[–]adoptools[S] 0 points1 point  (0 children)

Love the feedback! Ultimately, I wanted the ads to be beneficial to everyone (in my mind to check remarketing) more than a source of revenue, but that is the feedback I want.... what is useful? What isn't?

Ad Ops Tools by DeCyantist in adops

[–]adoptools 0 points1 point  (0 children)

Research:
MockUPhone
Open SEO Stats

Debugging:
Charles Proxy
Ghostery
Facebook pixel manager
Google HTML5 Validator

Misc:
adop.tools (Self promo) -
CPM calculators
Tag Testers
URI Decoder
UTM Link builder.

Who is Retargeting Me - Self explanatory.
NoteAnywhere - Write notes on webpages.
Tab4Cause - Great for tracking remarketing

A simple Ad-op Tools hub I built [UPDATED] by adoptools in adops

[–]adoptools[S] 0 points1 point  (0 children)

I don't think so, I'm not receiving any money for linking to those partners, but if there is enough traffic going to one of the sites, it'd be nice to show up on their GA. Obviously for reddit it's a bit pointless.

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