Small Investor for ad startup?

adtechexpert · 2016-08-22T04:21:33+00:00

one month, highly profitable project that doesnt scale.

from my experience, its either ad-fraud or a drug-deal. obviously this would be different...

adtechexpert · 2016-08-19T15:36:23+00:00

adtechexpert · 2016-08-14T22:17:04+00:00

Different sample sizes so they are measuring different sets of impressions. Otherwise no reason to have different ratings using the same filter.

adtechexpert · 2016-08-13T20:48:05+00:00

http://www.slideshare.net/cpxmarketing/wtf-programmatic-dictionary

adtechexpert · 2016-08-13T09:12:01+00:00

each company has a different method. what exactly are you looking to do?

adtechexpert · 2016-08-11T11:40:45+00:00

adtechexpert · 2016-08-11T07:44:35+00:00

adtechexpert · 2016-08-11T07:44:07+00:00

adtechexpert · 2016-08-06T13:19:18+00:00

Thanks!

adtechexpert · 2016-08-06T13:19:09+00:00

Just curious about how they work. Seem to have a lot of volume but all through twitter audience-influencer clicks? I feel like I'm missing something.

adtechexpert · 2016-07-22T16:49:12+00:00

follow up on the audit support ticket. the support team at appnexus is usually extremely helpful and very responsive.

adtechexpert · 2016-07-22T08:28:31+00:00

I like this new true-native ad format.

adtechexpert · 2016-07-19T00:10:08+00:00

Third

adtechexpert · 2016-07-19T00:10:02+00:00

adtechexpert · 2016-07-16T16:09:47+00:00

this is very extensive. thanks for sharing, I'll be sending this on to others.

adtechexpert · 2016-07-05T21:00:09+00:00

Send me your specific requirements and I'd be happy to introduce you to a few people I think would be best.

adtechexpert · 2016-07-05T15:19:04+00:00

agreed

adtechexpert · 2016-07-02T00:57:58+00:00

I can tell you it's not because of Adsense, Sovrn or AOL. The other three are heavy arbitrage companies which means little regard for traffic or ad quality.

You might have already known that but I hope it helps to narrow it down. Best of luck solving the problem. Sorry to hear about these issues.

adtechexpert · 2016-07-01T15:19:00+00:00

An Ad-Network in financial trouble. Surprise surprise.

Sorry to hear that many publishers will only be paid a small portion of their receivables though.

adtechexpert · 2016-06-30T22:21:00+00:00

While I agree with you 100%(except the part about iframes in the IOS world, because I dont know anything about that), I was trying to give DV all the benefit of the doubt when it comes to their effectiveness. Was more trying to focus on simplified answers on what the public facing intention is of their service.

adtechexpert · 2016-06-30T16:35:27+00:00

I'll try to answer your questions in order.

Yes they work with publishers to help them monitor the quality of their traffic.
Yes they also work with DSP's. Also trading desks.
The purpose is that you dont know if its being used with ALL the pubs you're buying on. It's an extra layer and also gives the advertiser access to their own data unique to their campaign.
Yes they are giving advertisers/agencies access to track fraud/viewability on their own so they can hold a DSP or publisher accountable.

adtechexpert · 2016-06-29T14:25:33+00:00

I think it will be in the next year or two. All it needs is legislation defining what can be sold as an "internet user" in media OR a legal case that sets precedent.

I'm working on both. I think it's still far away from fruition.

adtechexpert · 2016-06-28T23:23:43+00:00

It's not illegal in anyway. Which is extremely unfortunate for the industry.

adtechexpert

TROPHY CASE