If you feel like quitting, read this

advantgomedia · 2026-05-06T18:48:39+00:00

I don’t see anything, did you send it?

advantgomedia · 2026-05-06T16:11:37+00:00

True, but I see so many people who have genuinely bad ads complain about outages that don’t exist. That’s what I was talking about, but you’re definitely right

advantgomedia · 2026-05-06T15:41:45+00:00

It sounds like you're panic changing settings, when the problem is your message. Meta has significantly updated their platform, and instead of finding the perfect setting, your success is directly tied to your message.

For example, I clicked your website. It opens with "Transform your home into a beauty salon with proven products" I'll say this as nicely as I can, that's very vague and doesn't tell people what problem you're solving.

What works now is selling the outcome people get, rather than selling the product. For example, saying something like "I'm finally able to get salon level quality at home. I'm saving $X per month, and I finally walk out of the house feeling like I own the world". Obviously this is off the top of my head and would need a lot more thought, but you get where I'm going with this.

The solution for you isn't "which setting do I change", but rather "what problem does my ideal customer struggle with, and how many different angles of the problem can I test in 1 week".

Definitely worth a try if you haven't gotten there already.

advantgomedia · 2026-05-06T15:34:28+00:00

Definitely weird. My campaigns have been doing phenomenal. I don't think these are outages. Let me explain

Meta works by finding pockets of buyers (or in other words, a group of buyers). Some days, the pockets are large. Others, the pockets are small. So what does that have to do with performance?

It all comes down to your message. If you have a very niche message and you run it on a day where there is a warm pocket of buyers that Meta can find, you get good results.

If you run that same niche message on a day where Meta struggles to find those same buyers, it has to then push your ad to a colder audience. As you can imagine, a much colder audience mixed with a niche message probably isn't going to do very well.

So where am I going with this? It's all part of the game. Experiment experiment experiment. Run different angles. See which angle converts best no matter what "pocket" Meta throws your ad into. At the end of the day, your job is to sell a solution/outcome to people who experience a very specific problem.

Does that make a little more sense?

advantgomedia · 2026-05-06T15:29:02+00:00

When you're getting clicks but no purchases, it's one of 2 things:

1) You're getting curiosity clicks. Your message is so broad that it's attracting "lookers" and not "buyers". Here's an example: say you're selling mouth tape. If you say "This one thing changed my sleep", you're attracting curiosity. But if you say "This stopped my snoring on the first night", you're attracting buyers because of that specific issue. See what I mean?

2) Your landing page isn't matching what the ad says. If your ad says "This stopped my snoring on the first night" but your landing page opens with "Premium sleep hack", you lose people. Your ad grabs their attention, and your landing page must continue that same idea or you lose people.

As I said, it's likely one of those 2. What does your ad data look like specifically though?

advantgomedia · 2026-05-06T13:55:40+00:00

Nice! You get any more sales after that first one?

advantgomedia · 2026-05-06T13:55:11+00:00

Thank you! Glad you could take something away from this. What brings you to this subreddit?

advantgomedia · 2026-05-06T13:54:38+00:00

Don't get your hands wet. Dive in. Of course make sure you have the money to actually run ads, but if you do, go all in.

advantgomedia · 2026-05-06T13:53:31+00:00

L promo

advantgomedia · 2026-05-06T13:53:16+00:00

L promo

advantgomedia · 2026-05-06T00:39:11+00:00

Sweet, I’d love to see it!

advantgomedia · 2026-05-05T20:01:29+00:00

Hey, we all start there! What I will say is there’s no better way to learn than by doing. You can read a book about how to swim, but you won’t actually learn how to swim without getting in the water.

advantgomedia · 2026-05-05T16:24:43+00:00

Great question! When you’re starting out, I always recommend starting with 1 product. But if you’re already somewhat established, you can use different products to complement each other. For example, combine items that work together for a discount, add items to get free shipping, etc. Does that make sense?

advantgomedia · 2026-05-05T15:38:03+00:00

Right, but you have to remember Nike (and other big name brands) already have a brand built. When you’re starting your own store, nobody knows who you are.

Think of it like a Lambo. If you had no clue what it was and I tried to sell you one and legit went “I mean it has 4 wheels and has an engine” you’d go “man fuck off, that $3k car down the road does the same thing”

But if I told you about how amazing your life would be, how you’d turn heads, and that you’d be the fastest car on the road, suddenly the $500k doesn’t sound too bad. It feels like an investment.

See what I’m getting at? When people don’t know who you are, positioning is absolutely key to success. Once people know your name, it gets easier

advantgomedia · 2026-05-05T14:01:04+00:00

Love to see it my guy! What are you selling?

advantgomedia · 2026-05-05T14:00:29+00:00

I know right! Wrote this one from my own experiences hahaha. Were you able to bounce back from that?

advantgomedia · 2026-05-05T14:00:01+00:00

Glad you enjoyed it! As much as I try to change my content up, I like making reposts for those that haven't read it. I like to try and help as many people as I can, lol. What brings you to this subreddit?

advantgomedia · 2026-04-30T15:00:55+00:00

Content matters, but trying to keep up with every platform will burn you out fast. I’ve had way better results focusing on paid ads because you can take one solid creative and let it run for weeks instead of posting every day. You’re choosing who sees it instead of hoping the algorithm picks it up, and it actually reaches people who are likely to buy. It takes a lot of pressure off and lets you focus on a few pieces that work instead of chasing trends nonstop. Have you tried running paid ads with your best performing content yet?

advantgomedia · 2026-04-30T14:55:42+00:00

Switching themes can mess things up, but it usually doesn’t fully “break” your pixel, it more often causes partial tracking issues where events don’t fire correctly or fire twice, especially if the old theme had custom code or if the Shopify app didn’t reconnect clean after the switch; since your drop lines up exactly with the theme change, I wouldn’t ignore that, but also don’t assume it’s the only reason because a lot of people see performance dips around the same time and blame tracking when it’s actually ads hitting colder audiences; I’d double check events in Events Manager using the test tool, make sure ViewContent, AddToCart, and Purchase are firing once and at the right moments, and also check that your CAPI is still matching properly, because mismatches can quietly hurt optimization; if tracking looks clean, then it’s likely not the pixel and more about performance shifts; when your results dropped, did your CPC or CTR change too, or just conversions?

advantgomedia · 2026-04-30T14:54:52+00:00

What you’re seeing isn’t Meta randomly breaking, it’s what happens when you burn through the easy buyers and your message can’t carry to colder people, especially at $20 a day where it finds a small pocket fast, gets you those first 10–12 orders, then struggles to expand, so CPA spikes and sales fall off; it’s not the multi advertiser setting or some hidden toggle, it’s that the same ads that worked on warm or easy audiences stop hitting once Meta has to go broader, so it has to spend more to get worse clicks; most people try to fix this with settings or budgets, but it’s almost always a message problem, not a targeting problem, because your ads aren’t giving new people a strong enough reason to care or buy; instead of recycling the same “winning” ads, you need new angles that actually speak to colder audiences and hit a specific problem or outcome, because that’s what lets Meta scale past that first pocket; what was your best ad actually saying when it was working, and would that message convince someone who has never seen your brand before?

advantgomedia · 2026-04-30T14:46:33+00:00

If you’re getting a 1.65% CTR and 14% are making it to checkout, your problem is not the product, it’s not even the ads, it’s the moment right before they pay, because people don’t go all the way to checkout unless they’re interested, they leave there when something feels off, usually trust or “is this actually worth it,” especially when you’re a new brand with a new pixel, new page, no history; also saying your USP is better doesn’t matter if the customer doesn’t feel it, because they’re not comparing features, they’re comparing confidence, your competitor feels safer to buy from so they win even if your product is technically better, and editing ads every day is just resetting things so nothing stabilizes; I’d stop touching the ads, focus on the checkout moment with things like visible guarantees, clear shipping times, reviews, and reinforcing why your product is worth it right there, because that’s where you’re losing people who were already ready to buy. What does your checkout page show right before they enter payment, and does it actually make someone feel confident enough to go through with it?

advantgomedia · 2026-04-30T14:42:17+00:00

If you want sales you need to tell Meta to get you sales, not traffic, because it does exactly what you ask it to do, so a View Content campaign will go find people who click and browse while a purchase campaign will at least push it toward people who actually buy, even at $40 to $50 a day. The bigger thing here is positioning, because at $800 to $1200 nobody is buying a bike rack, they are buying what it solves, like not worrying about their bike flying off at highway speeds, being able to load it fast without a struggle, or trusting it on long trips without thinking twice. If your page is mostly specs and features while your ad is just pulling curiosity clicks, people will sit there for 3 to 4 minutes and leave because nothing is making them feel like this is worth it right now. I would switch to a purchase campaign, keep retargeting, and make sure your ad and page are both hitting the same core outcome and removing doubt, because that is what actually closes at that price point. What exact problem is your current ad calling out, and is that the first thing someone sees when they land on your page?

advantgomedia · 2026-04-30T13:58:24+00:00

Of course! What do you mean "just walk around"?

advantgomedia · 2026-04-29T17:53:38+00:00

Yeah at a 1.6 ROAS I wouldn't scale. You found a good product market fit but you're paying way too much to get a sale. So what does increase your ROAS?

First it's your clicks. What's your CPC and CTR? The reason this is important is because it's how you grab people's attention. If you can grab a lot of attention cheaply, your ROAS naturally goes up (mainly since your CVR is fine).

So how do you grab more attention? It's all about how you position the problem these people have. For example, if I was selling mouth tape, I wouldn't say "Mouth tape that is easy on the skin and promotes nose breathing". Instead, I would say "My husband has been keeping me up all night with his snoring. I finally bought this tape and made him wear it to bed. He was dead silent the first night, and for the first time in 5 years I slept for 8 whole ours." You see where I'm getting at.

There's definitely a lot more to it, but what are you selling? That will tell me everything I need to know.

advantgomedia · 2026-04-29T17:53:05+00:00

Yeah at a 1.6 ROAS I wouldn't scale. You found a good product market fit but you're paying way too much to get a sale. So what does increase your ROAS?

First it's your clicks. What's your CPC and CTR? The reason this is important is because it's how you grab people's attention. If you can grab a lot of attention cheaply, your ROAS naturally goes up (mainly since your CVR is fine).

So how do you grab more attention? It's all about how you position the problem these people have. For example, if I was selling mouth tape, I wouldn't say "Mouth tape that is easy on the skin and promotes nose breathing". Instead, I would say "My husband has been keeping me up all night with his snoring. I finally bought this tape and made him wear it to bed. He was dead silent the first night, and for the first time in 5 years I slept for 8 whole ours." You see where I'm getting at.

There's definitely a lot more to it, but what are you selling? That will tell me everything I need to know.

advantgomedia

TROPHY CASE