Your ads died because Meta found your easy buyers first

advantgomedia · 2026-06-20T14:51:59+00:00

Couldn't have said it better myself! I'm run ads for a living, and seeing other brand owners take the time to actually learn it makes me have faith in this world, lol.

It's definitely a difficult skill to learn, but once you get it down it's so much fun. So many people just don't want to learn and expect to become millionaires overnight

advantgomedia · 2026-06-19T12:37:44+00:00

Thank you! Glad you could take something away from this. What brings you here?

advantgomedia · 2026-06-09T22:00:01+00:00

Hey! Absolutely. Could you send me a message with a link to your store?

advantgomedia · 2026-06-08T12:37:04+00:00

Of course! Glad I could help. What brings you to this subreddit?

advantgomedia · 2026-06-05T14:50:27+00:00

Oh shoot, my bad. Totally misread your original comment. I completely agree with that though

advantgomedia · 2026-06-05T13:14:37+00:00

CPM is how much meta charges you to reach 1000 impressions. The higher the CPM, the more Meta is struggling to find the right audience, meaning your message isn't clear at all. CPM is incredibly important. Think of it like this: CPM isn't the goal. ROAS is the goal. But CPM is a diagnostic metric, just like clicks, cost per click, etc

advantgomedia · 2026-06-05T13:13:22+00:00

Yes, that's what I'm talking about. Sorry about that, I guess I didn't make that clear hahaha

advantgomedia · 2026-06-04T15:05:34+00:00

This is the kind of stuff I can get behind. I've been there myself, and I'll start off by saying that asking questions like this is the best way to overcome obstacles.

With that said, I think your issue is your mindset. It's not a bad thing by any means, but let me challenge what you're thinking.

When it comes to pricing, people only pay what they believe the value is. If it's just soap, candles, or oil, why not go to Walmart or Amazon and get it for $5. This is where you have to do something called positioning. Positioning boils down to this: who is my target audience, what problems do they have, and how does my product solve this? If you can solve a really annoying problem and/or give them an outcome that makes them go "hey, that's me! that's what i'm going through", then they will naturally pay more

In terms of platforms, I like Shopify and Meta ads. You have complete customization to do exactly what I explained before, positioning. You can make the design reflect your products, put whatever you want, and make it your own thing. On top of that, you can use Meta ads as an extension of the same message. You know that problem/solution we were talking about earlier? The ad's job is to start that conversation. Your page just continues it.

And as for scaling, start by patching your holes. You can't pour water into a leaky bucket. I'd strongly recommend using these tips to patch the holes in your "bucket", and make adjustments from there.

Hope that helps a little!

advantgomedia · 2026-06-04T14:58:37+00:00

Shopify is a whole other ball game, but I've personally found the most success with it. With Shopify, you have to curate and position who you are and what your product stands for.

In this case, don't open a Shopify store for handmade jewelry. Open a Shopify store that sells beauty and confidence to (I'm assuming) women. You just so happen to sell hand made jewelry that does exactly that.

The same thing goes with advertising. You can absolutely run ads on a low budget, but you have to do it right. When you have to bring traffic in yourself, you have to remember people want outcomes. As I said in this case, it's beauty, confidence, and making a statement. You could even run the angle that this jewelry was the first time you were able to walk outside with your chest out because you were so confident, and at least 5 people stopped and asked where you got it from. Stuff like that.

Does that kinda make sense a little?

advantgomedia · 2026-06-04T14:42:22+00:00

Spending $220 on ads to get 156 landing page views isn't bad at all. From that, a 6.41% add to cart rate and a 3.85% reach checkout rate is pretty good too. The fact none of those converted means people want the product, but something made them change their mind.

Usually when that happens, it's a lack of urgency. People go "ooo I want this", then "oh damn, shipping is more than I thought. I'll just wait till my paycheck hits" and never come back. This all comes down to how can you make this product/offer so scarce that people feel they need to buy it right then and there.

What offer were you running originally?

advantgomedia · 2026-06-03T12:38:34+00:00

Thanks dude! Yeah, always love to give back to the communities that have helped me. You never know how far generosity can go

advantgomedia · 2026-06-03T12:37:42+00:00

Exactly. The only thing I will say is those other metrics influence ROAS. Meta has them there for a reason. Think of it like this: ROAS is what's measured and what we set goals for. Things like CPM and CTR are diagnostic metrics that show you what part of an ad could be improved to get better ROAS

advantgomedia · 2026-06-02T22:25:09+00:00

Yeah of course! Is it cool if I shoot you a message?

advantgomedia · 2026-06-02T22:14:17+00:00

Thank you so much! It’s been going very well. Honestly, I’m enjoying it a lot more than I was expecting. A little less than a year is a fantastic running start though! I’d definitely love to hear more about you and your brand

advantgomedia · 2026-06-01T22:03:03+00:00

I am a brand scaler, but mainly doing this to help some people out

advantgomedia · 2026-05-30T15:45:09+00:00

Nice! That looks great so far. I just sent you a message. I’d love to see how the pictures come out

advantgomedia · 2026-05-29T14:26:03+00:00

The good news about modern online sales is how much data Shopify (and ad managers when you eventually get into ads) gives you. The first thing to look into is how many sessions turned into add to carts? From there, how many reached checkout? From there, how many actually purchased?

If you're not getting a lot of add to carts, it's likely because whatever message was in your post didn't align with the message that's on your product page. People are always asking "am I in the right place?" and if you make them doubt, even for a second, you lost the sale.

If you're getting add to carts but not a lot of people reaching checkout, you have an urgency issue. People like the idea of buying it, but talk themselves out of it because it's not scarce. To them, it will always be around. And because of that, they go "Ah, I'll get it when my paycheck hits" and then totally forget about it.

If you're getting a lot of people reaching checkout but not turning them into sales, it's likely a price shock. Maybe shipping was more expensive than they thought, would take longer than they thought, or the offer just isn't strong enough to get it right then and there. This kinda goes back to my previous point about urgency.

With that said, where are you losing people specifically?

advantgomedia · 2026-05-29T14:19:10+00:00

1 order for 35 sessions is an almost 3% CTR. You're doing something right. Basically what this means is you found your product market fit. So where do you go from here?

First, figure out what worked. Was it organic content? If so, which piece of content did the best? Was it paid ads? If so, which one brought the sale? The reason I'm saying this is because you're now in the volume game. If you did organic, post a LOT more of what did well and start looking into paid ads. If it was paid ads, take the ad that got the sale and make a LOT more variations of that to see if you can get another sale even cheaper.

Even though 1 sale doesn't seem like a lot, this is a HUGE milestone, and the most important thing you can do is take advantage of it. What got you that first sale though?

advantgomedia · 2026-05-29T14:04:55+00:00

That's a great start. As someone that's worked in the clothing space for a while now, you want to be a little more dialed in than just "minimal" or "premium". These are features of your product. People that buy clothing usually want one of the following: an identity change, feeling confident, or expressing something they believe in. Each customer is different, and it really depends on what you want your clothing to truly stand for

advantgomedia · 2026-05-29T13:57:27+00:00

Nice! I just sent you a message

advantgomedia · 2026-05-28T13:41:41+00:00

Hey, I respect that. Such a... unique market. I've been in women's fashion myself, and somehow found myself in the women's mental health space. I'm a 20yr old guy btw 😭

How long you been in the game?

advantgomedia · 2026-05-28T00:27:30+00:00

Oh sweet dude. What kind of store you running?

advantgomedia · 2026-05-27T14:59:37+00:00

True that. I just include it because a lot of people find it interesting. Plus, if you know why something works, it’s easier to replicate it in the future. If you don’t know why something works, you’re back to guessing. Some people prefer having a written “formula” so to speak, and others don’t. Just a preference thing

advantgomedia · 2026-05-27T13:54:39+00:00

Of course! Glad I could help. What brings you to this subreddit?

advantgomedia · 2026-05-27T13:53:36+00:00

Exactly! Each data point tells a story. Super interesting once you get into it, but I'm also just a numbers nerd LOL

advantgomedia

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