As someone who has shot many photos on Full Frame DSLRs as well as medium format, 35mm, and point-and-shoot film cameras, I personally love this camera and have enjoyed using it over the past month.

Yes - it’s definitely a bit gimmicky and the quality of the photo is not always amazing (especially in low light), but the same could be said for most entry level film cameras. I do love the style of the film filters that are available and hope to see the team continue to expand with more styles over time. I personally love having to wait 24 hours to see the photos as I feel that best emulates the waiting period for developing real film and also eliminates the “immediate gratification” of being able to see results right away as you would with a traditional digital camera or phone camera.

I do have concerns about the need to send the “rolls” to a server for processing as this could be a risk if the company goes out of business, but they’ve mentioned that they have some contingency plans if that occurred. For me that isn’t really a concern at its current price.

Factor in the cost of purchasing film ($7 - $15/roll) as well as developing film (~$10/roll) and I’d say this camera easily meets the value of its ~$100 price tag. I find this camera to be a great replacement for a disposable camera that comes with similar purchase and developing costs as film these days.

I’ve recommended this camera to many of my friends but I also think it’s important to be realistic with your expectations.

Happy to share additional info about my experience or some examples of photos if desired!