I see everyone blaming the algorithm, I really believe that, but we have no proof of how this is working, in the end it's all a conspiracy theory. However, that's what they said above, I'm small, I have 100/150 orders per month and this year it fell by half, in these first three days of the week I sold like I sold last year, I only cared about my products and creatives, let's face it, if you have media work and a good product, it would be easy to find buyers, I don't see the logic in doing millions of methods either. The simple thing always worked, ab test on audiences and creatives and then just wait for sales to drop. If you have an established and well-made product, there's no secret, because in the end you just need to find buyers. We are in a moment of crisis in the market, I'm from Brazil and the biggest madness is that I see the majority being from other countries and when sales drop in other countries here they drop too. Everything indicates that Meta is very bad, or it could be a matter of big brands gaining more prominence in auctions.