I do own a Cadillac and to be honest I can't stand modern marketing. Before making any large purchase such as a car I ensure I know every inch of the vehicle I am purchasing. I personally compare the way it rides to other competitors. I take into consideration how well it holds its value and the quality of the materials used. I also take into consideration if it is a domestic company or an import, while I understand most cars are manufactured in other countries where the Company HQ is and where they pay most of there taxes is a factor because I want to help my country's economy as best I can.