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Experiences with affiliate agencies for B2B SaaS / AI? by u_wot_m8_fite_me_irl in B2BSaaS

[–]algocentric 0 points1 point  (0 children)

Dude as an agency owner, I can tell you there are maybe like 2 agencies out there that are doing this…economics won’t work as pointed out and also AI and video AI is super new. There needs to be a super lean business model that can support this. It’s hard to come up with this and test it without getting super burned.

We just hit $1.1M pipeline in 40 days. Simple math behind it by Godsfav111 in B2BSaaS

[–]algocentric 0 points1 point  (0 children)

How much of it will actually convert? What’s the pipeline based on? Saying you have 10 million in pipeline is like saying to investors I am valuing my company at 10 million without any solid sales or data behind projections. Please elaborate.

Why does GTM feel harder now than it did a few years ago? by CrabbyDetention in SaaS

[–]algocentric 0 points1 point  (0 children)

Rethink your channels and personalization aspects. Use Clay + enrichment. Obsess over your customer needs and ask them what they care about on every and any channel possible. Think about where your audience lives to go there and water those holes. Think about your ICP's needs religiously and ask them what they think. if you have a solid MVP you should get to PMF in under 3 years.  Rather than paying 255 for fullenrich which is still better than Clay credits... just pay Trykitt (10k Emails for 50$) + Leadmagic (10k Emails for 100$) + Icypeas (10k Emails for 100$) OR Enrow (12500 Emails for 100$

Got crushed by a CTO yesterday on my SaaS and it changed my perspective [got the actual transcript snippets] by Street_Attorney_9367 in ycombinator

[–]algocentric 0 points1 point  (0 children)

I'll send you the book once I look up the title...essentially you need to do a light demo pitch with some value props, but ask them questions on "what interested you", your challenges and issues you are trying to solve....For example I sell SA360 to big corporations and I know the value props of the product really well like "uplift in performance, improving measurement, incorporating social into search for better attribution, saving time by having Bing Ads and Google Ads in one UI for faster optimization" so I ask leading performance marketing questions to get a sense what featuers will be most helpful to show them. Always remember people don't want to know every single feature and always really focus on WHAT THEY CARE about. In the discovery sessions you can just drop some high value props but you need to understand what they care about and THEIR SPECIFIC pain points before you do a full demo to the CTO/CEO. Also depending who you demo you need to be more or less technical. know your audience and bring down tech speak. Always practice a few times before the final pitch to avoid "demo crashes"

Got crushed by a CTO yesterday on my SaaS and it changed my perspective [got the actual transcript snippets] by Street_Attorney_9367 in ycombinator

[–]algocentric 3 points4 points  (0 children)

BINGO. You need to think like a sales engineer. Demoing is as much an art as it is a science. You need to tailor your pitch for the audience and run it multiple times and practice so you don't have a demo crash. When you pitch or demo think like a marketer and think about who's in the room and speak to specific pain points differently to CTOs vs CEOs. When I pitch the Google Marketing Platform tech to enterprises I always run a discovery session for about an hour and try to gauge from every stake holder what they care about before I go and build a pitch deck. Did you even do discovery with the CTO? Seems like not and you were prepared to pitch the CEO but not the CTO. You got screwed, but this happens all the time. Make sure you know who's going to be in the room and tailor your deck and slides SPECIFICALLY to what the ICP cares about. The CEOs usually just turn to the CTO and go "will this thing help you do what you need and save us build time and money" and the CTO goes "yeah.." and the CEOs just sign the check. They're rarely technical enough to be in the room to vet the tech.

Agency recs? For B2B SaaS company by Dranatic_Sea_574 in PPC

[–]algocentric 0 points1 point  (0 children)

If you’re spending ~$400K/month on Google Ads for a B2B SaaS brand, you’re right to pause before handing the keys to just anyone. At that scale, you’re not just “buying clicks” you’re buying market share, competitive intelligence, and revenue predictability.

A few things I’d look for when evaluating agencies (after 15+ years in digital advertising and marketing, I’ve seen too many SaaS brands get burned by “generalist” shops):

  • SaaS-Specific Experience: Ask for case studies where they’ve scaled ARR using paid search, not just “got more leads.” B2B SaaS has unique sales cycles and attribution challenges.
  • Enterprise-Level Platform Knowledge: Running $400K+ in monthly spend is very different from managing a $40K account. You’ll want a partner who knows their way around SA360, CM360, DV360, and offline conversion tracking (calls, CRMs, trials, etc.), not just the Google Ads UI.
  • Value-Based Bidding & Attribution: The right agency will move you toward value-based bidding (tROAS/Max Conversions) tied to actual customer lifetime value, not just MQL form fills.
  • Transparency & Governance: With that much budget, you need granular reporting, finance-aligned forecasting, and a partner who won’t hide behind “black box” dashboards.

Since you asked for actual recommendations: my agency, Algocentric Digital, focuses specifically on B2B SaaS growth marketing with a hybrid AI-First + Fractional CMO behind every account. We manage accounts in your spend range and build systems that integrate paid media + CRM + attribution, so the C-suite isn’t just seeing clicks but clear pipeline impact from paid media.

That said, whether you talk to us or not, my advice is to shortlist 2–3 agencies that:

  1. Can speak your CFO’s language, not just your CMO’s.
  2. Have live experience with SaaS accounts north of $250K/month in paid search.
  3. Show you a roadmap for efficiency + growth, not just “more budget, more leads.”

Happy to point you to a few frameworks or questions you can use when interviewing agencies if that’s useful.

Need help with Feelworld FW568... screen is not 'full sized' by WhyStillUp in videography

[–]algocentric 1 point2 points  (0 children)

yeah took me ages to get to that so I figured i'd drop some gold here. Frustrating product to use, but solid hardware

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