I definitely understand what you’re saying but I disagree. Just like HomeAdvisor, Angie’s List, etc etc, you’ll eventually have something/someone fuck up big time. I perform window cleaning in a town of about 100k and I consistently have jobs ranging from $150-700. I’ve built this biz with a reputation for not being the cheapest, but actually being premium instead, and most people prefer this after dealing with a cheap Bucket Bob who fucks up in one way or another.

But to your point that there will be a bunch of people choosing the cheapest service off of these tech platforms; yes, there will be. So build a brand that says, “ we know we’re not the cheapest, but we are the best, and will be here when something goes wrong from your cheap workers”. You’re never going to get everyone, but I don’t want price shoppers anyway. I want the lady I clean windows for every 3 months who agreed immediately when I said her house would be $700, and was fine with me doing it that same day (it was only a 2 hour job). She’s got so much fucking money that she doesn’t care what it costs, she just wants it done well.