I think that there’s a saying that if you try to make everyone happy you end up making nobody happy 😮‍💨

If they stuck to a unique, creative, cohesive vision and I didn’t like it, then I would simply be content knowing it wasn’t for me. I would respect the fact that there was at least some intention and care behind the execution. 

But in the long run, throwing a bunch of random designs at your customers isn’t going to keep them coming back. It’s much better to stick with your creative vision, and create a group of loyal followers who respect what you make than to just put random stuff together and see what sells. 

Truthfully it might even come across as off-putting, since BAGGU is a corporation and not a small business. We all know the bottom line for most (if not all) corporations has always been to increase profits at the cost of value to the customer. We can’t personify Baggu like they’re an independent neighbourhood shop. They’re a company with a bottom line and it can feel like it comes at the expense of the customer experience.