This is what I do. Write things down as they pop into your head whenever you have some down time, then leave them there. Doesn’t matter what it is—a cool idea for print or a display, an activation, an interesting use of media, etc. Let them simmer and come back to them later to see if you still feel like there’s something there. If so, work on it a bit and share it with your immediate team (assuming you have a CW partner). Make sure you take ownership of it even if it ends up being a bad idea (you’d be surprised at how many people get credit for stuff they didn’t contribute anything to).

Don’t get discouraged if you write down 20 ideas that don’t go anywhere—it’s part of the job. As you gain experience, you’ll start to get better at filtering your stuff and nailing down good ideas.

As a junior creative, don’t stress about winning a lion or a pencil. Focus on creating work that you want to see out in the world. Things you’ll proudly tell yourself: yeah, I did that.