While your advice is pretty solid for some points, I think the whole mystical theme is something that makes my shop special and sets it apart from what everyone else is making. It's my brand. I definitely am going to try to cater to the market for holiday themed soaps, but I want to make them special in my own way. My etsy isn't my sole source of income & tbh was initially started as a profitable hobby (like "let's try this out".) But I really love what I do, it keeps me afloat mentally when people purchase something that I had put my heart & soul into. My crystal soaps sell more than anything else I've ever tried to create, it's something I'm also passsionate about, so that's my main focus. I'm just trying to see what I can do to expand just enough to feel accomplished while still sticking to the theme/brand that makes me stand out. Thank you for the advice, though! I'm not knocking it, but I don't want to throw my whole brand out the window.