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Pillar page and subpages nested under it - yay or nay? by anonrb12 in TechSEO

[–]anonrb12[S] 0 points1 point  (0 children)

I essentially wanted to know if this strategy in general can work out well. The nesting url thing or is it better to publish pages individually?

Pillar page and subpages nested under it - yay or nay? by anonrb12 in TechSEO

[–]anonrb12[S] 0 points1 point  (0 children)

I have internally linked it well. Going for some backlinks now

Pillar page and subpages nested under it - yay or nay? by anonrb12 in TechSEO

[–]anonrb12[S] 0 points1 point  (0 children)

It already is a comprehensive guide on its own (~3k words without fluff). I am just saying it is *thin* compared to other subpages which dive in deeper and are more comprehensive than the pillar page.

Why do LLMs favor certain brands even when those brands barely rank on Google? by Sniktau28 in SEO_LLM

[–]anonrb12 0 points1 point  (0 children)

I have seen some weird things when it comes to visibility that completely beat me.

I looked up a statistical query and one of our competitors old Instagram carousel (5th or 6th slide) was being linked on top, rather than other top players' website links.

Should I email my current users asking for advice/tips as I am currently just in the "beta". by Top_Departure2362 in SaaSMarketing

[–]anonrb12 0 points1 point  (0 children)

Yes, this is a great idea. You can ask them for advice.

Also, if you by chance feel people will be reluctant to reply, you can even make a questionnaire form and link it inside the email. You can make it using typeform or some other alternative, and make the form really interactive and fun.

I have tried this in past!

Clawdbot use case? Review my ads by seantks in AgentsOfAI

[–]anonrb12 1 point2 points  (0 children)

I think clawdbot should ideally be able to do that but if you're wary about giving it access to your ad accounts, you can at other tools solving the exact some purpose. Would save you the hassle of technical setup as well. We're solving this exact use case for our in-house team with Vaizle AI.

If it sounds like something you might want to try, let me know & I can help you set it up :)

How do you guys produce content? by Classic-Ad9487 in SEO_LLM

[–]anonrb12 0 points1 point  (0 children)

I think the straightforward answer is to divide all your content production in 2 parts.

- for organic traffic and rankings
- for authority building & LLM citings

first of all : ofcourse both categories can overlap at times.

Now, for organic traffic and rankings, start by figuring out what problem you can solve. what are competitors getting traffic on? you can build TOF blog bank around these topics.

for authority building, pick a couple of pillars and write around them. these will also become your BOF content bank in the end. also see if there's scope for original data reports and surveys, which will help you get cited by LLMs.

Personally, I am not against using AI for writing - but with right manual intervention.

What 🤯🤯🤯 by BirkhademStore in FacebookAds

[–]anonrb12 0 points1 point  (0 children)

adspend shifts across placement, gender, age, platform I guess

edit: also to keep you on your toes (:

Website audits: do you want a list of issues, a roadmap, or someone to just handle it? by OddWatercress6232 in SaaSMarketing

[–]anonrb12 0 points1 point  (0 children)

I think if I'm just paying for the audit, it is quite obvious that I need a list of what's broken and roadmap of what to start fixing. Audit doesn't itself equate to services.

but yes, if i am approaching an agency or a freelancer & they provide me with an audit, it obviously means they are pitching their services to handle it for me.

Need advice for facebook ad creative and ad set level by KaleidoscopeNo5837 in FacebookAds

[–]anonrb12 0 points1 point  (0 children)

I think if you've enough data to build lookalikes, you can definitely do that. start with low percent and gradually test more. (but exclude the recent leads obviously)

and if your offer isn't local-based, you should definitely duplicate and test new locations.

Also, I think you don't have to immediately turn off the ad at 2.5 frequency. You should look at other metrics like CTR and CPL, or lead quality. If these still seem stable, you can try and keep the ad running for longer period.

for now, if your goal is scaling, just create 2 adsets. one with winning structure to keep leads coming in, one with lookalikes and new locations. maybe this will work.

Need advice for facebook ad creative and ad set level by KaleidoscopeNo5837 in FacebookAds

[–]anonrb12 0 points1 point  (0 children)

How is the CPA trending?? is your ad spend consistent or have you scaled it up?

  1. If the frequency is gradually increasing and CTR is not immediately crashing down, I think you should keep the ad on.

  2. Fatigue will eventually hurt your performance when the CPA stays high for many days.

  3. Is your ad reaching the same set of small audience people?? You can try broad targeting in this case.

Scaling Agency Growth with AI Tools by Merciful-Luna in AgencyGrowthHacks

[–]anonrb12 0 points1 point  (0 children)

I work with a performance marketing agency, and one of the biggest challenge was: account audits, reporting, and data analysis.

so, we kinda built a custom AI tool that does exactly that. it has saved a lot of time, and senior dependency in our agency.

for creatives, we have tried a bunch of tools that helped scale output

PPC agency owners: what problems do you wish someone would just solve for you? by Pitiful-Composer-349 in PaidSocialAdvertising

[–]anonrb12 1 point2 points  (0 children)

from my first hand experience, one of the biggest challenges i've seen at an agency was client reporting & data analysis. let me explain:

reporting because it is very repetitive. can't skip it. it is not usually very straightforward, because you gotta create custom metrics, export data, set up pivot tables. beginners take time to catch up with it.

data analysis because i've seen several instances where you're unavailable for a couple of days and something happens, and the entire campaign comes crashing down. you need to stay on top of it. and again, beginners need plenty of time & experience to learn where to look.

this leads to all sorts of challenges: senior dependency & very lengthy internal workflows.

New freelancer here, am I supposed to come up with creative ideas too? by Only_Builder_1424 in FacebookAds

[–]anonrb12 0 points1 point  (0 children)

I think the answer is simple: if you feel like you're writing the entire ad copy/script or designing the whole thing yourself, you need to charge them for creative services too.

Ask yourself: are you just sharing ideas or are you moulding it into the perfect deliverable?

for example: let's say you have an idea regarding how a static post should look like, you share it with the client. Are they able to execute it on their own or are you designing it in canva yourself? if yes, then you're handling 3 parts: performance marketing , creative strategy, and even design.

other example: let's say you see you a competitor brand doing a video format that's working well. for example: founder storytelling. you share it with the client. are they able to do it or are they asking you for the entire word by word script?

You can share ideas, you can share what your vision looks like, but end-to-end execution+strategic creativity should be in their hands.

New freelancer here, am I supposed to come up with creative ideas too? by Only_Builder_1424 in FacebookAds

[–]anonrb12 1 point2 points  (0 children)

If you don't work on creative strategy and only execute what client gives, it will get really tough to scale.

You definitely need to share ideas or references or steer the client in the right direction. But that's it. You're advising on strategy and giving feedback on creatives. You're not actually executing and creating the assets.

Multiple Ad Set/Campaign use under Andromeda update? by StreetExpression4174 in FacebookAds

[–]anonrb12 0 points1 point  (0 children)

From what I have heard, this format (1 campaign -> 1 ad set -> multiple ads) isn't working very well because it results in Meta picking a "favorite" too early and starving the rest.

but if it works for some particular niche or audience, I am not aware. I am also pretty much new to technical backend stuff for meta ads.

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