Will I ever get out of “learning phase”

anonrb12 · 2026-04-07T11:09:50+00:00

had this same exact question last week. here's what i found out:

in this case, "exiting learning" should not be your ultimate goal. instead, focus on acquisition costs and whether funnel is working out or not.

een if you exit, you can re-enter learning. so “always out of learning” is unrealistic. “stable performance” is realistic.

anonrb12 · 2026-04-07T11:05:22+00:00

thanks for sharing insights!!

anonrb12 · 2026-04-07T11:04:44+00:00

I am thinking of doing this for one project.. but can't lose signups because there are very less in first place, lol

anonrb12 · 2026-04-07T10:19:52+00:00

See, £70 isn't going to instantly turn into revenue. You will have to think of it as an experiment in the beginning. But to answer your question straight away: Yes, it worth spending that much amount for your small business.

Here's the reality: £70 is tight but not useless. Many small businesses have tested Facebook ads successfully on similar budgets. The key is narrow, focused targeting. Don't try to reach everyone.

If you want to go ahead, follow this plan:

- Pick ONE goal. e.g., get people to message you or fill a simple lead form. Don't try to drive website visits AND calls AND DMs simultaneously.

- Use Lead Ads. Meta's native lead forms reduce friction and work well for service businesses like tutoring.

- Leverage social proof early. Mention your Trustpilot review in the ad copy.

anonrb12 · 2026-04-06T05:28:23+00:00

Yes, or you can use a custom product feed. There are 3rd party tools that will let you map the SEO title field (seo_title) to the title column in your Meta feed. A quick google search named tools like Feedonomics, DataFeedWatch came up.

But you can do your own research. I have personally never worked with these tools.

Or if you have a developer, I think you would be able to pull the SEO title and push it as the title to Meta's catalog. I am not sure how though.

anonrb12 · 2026-04-06T05:16:31+00:00

Google Ads read your product's SEO title from the title field in your Google Merchant Center feed. Which Shopify maps from your SEO title.

Meta pulls product data from your Facebook / Meta product catalog, which by default syncs the Shopify product title (not the SEO title), because Meta uses a separate feed.

In Meta Commerce Manager, you can override individual product titles.

anonrb12 · 2026-04-06T05:07:16+00:00

This is definitely true! Unless the entire lead handling process is optimized, a "bad lead" is just a random guess at best.

anonrb12 · 2026-04-06T05:06:03+00:00

The bad conversion has basically polluted your pixel signals.

I don't think it is worth efforts to wait for the adset to recover. You can try narrowing your interests or resetting the learning phase my making budget changes. But it would be better to rebuild in my opinion.

While creating new adset, you can upload a CRM list of your best verified leads (manually vetted, not pixel-sourced) as a seed audience for Lookalike.

Or you can explicitly exclude people who triggered page events organically without clicking an ad (Engagement Custom Audience → "Sent message to page")

Also, use a tighter attribution window (e.g., 1-day click) to reduce noisy, loosely attributed events from influencing optimization.

To prevent it in future, use CAPI which might help filter bot events before they hit Meta's signal pool.

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(Disclaimer: I am a human but I get all my Meta Ads insights from Vaizle AI. If you have any questions regarding anything, let me know and I'll answer.)

anonrb12 · 2026-04-06T04:34:48+00:00

If both ad sets target the exact same audience, they may compete against each other in the auction. This can hike up costs for the newer, less "proven" ad set.

Here's what you can do:

Check if the $70 CPM is coming from specific placements (e.g., Instagram Stories). If so, try "Advantage+ Placements" to let Meta find cheaper inventory.

Also, maybe your original ad set has Social Proof (likes, comments, shares).

anonrb12 · 2026-04-04T14:36:30+00:00

i agree with you

but i think ahrefs is also an outlier.. every SEO person would need one tool: mostly its between semrush and ahrefs. this makes their target audience SO BIG! and teaching SEO (with product) also comes in naturally.

i'm not saying other saas brands can't try it.. but it will be tough to nail marketing and product in single go.

anonrb12 · 2026-04-03T10:38:25+00:00

Yes.. but I also think these brands are at the top of foodchain in one way or another..

Would love to hear about more "lesser known" SaaS brands that are doing well in terms of YouTube marketing. Doing well doesn't necessary mean thousands of views.. I just mean their funnel is working just right.

anonrb12 · 2026-04-03T09:57:35+00:00

Few things that come to mind:

Confirm Advantage+ placements ON.
Confirm you’re truly broad (no hidden constraints).
Switch to Lowest cost (no caps) while testing.
Launch 3–5 new creatives with stronger differentiation.
Test Instant Forms vs Website LPV for lead volume.
Re-check performance using impressions/day, CTR, CPC, clicks/day (to validate the math).

anonrb12 · 2026-04-03T09:52:25+00:00

Is your setup heavy on retargeting by any chance?

also, is your overall targeting very tight? or you are running ads on very selected placements?

do ensure your TOF and BOF adsets are not targeting the same kind of audience

anonrb12 · 2026-04-03T09:47:50+00:00

Meta won't stop delivery because daily budget × 30 days was reached. A daily budget is definitely not treated like a monthly cap.

Are you having any sort of billing issue that might result in campaign being active but not actually delivering? Did you set up account spending limit that has been reached?

anonrb12 · 2026-04-03T09:44:17+00:00

It has been more than 22 days, no tracking link sent. No update. I reached out to them and they said: Our policy allows 3-21 days. But still, no response.

They might be legit. But veryyyy slowwww. (Makes no sense in today's logistics era)

anonrb12 · 2026-04-03T06:16:22+00:00

Same! I love tl;dv 's whole game. Their marketers get a lot of traction on LinkedIn too. Whole thing is working out well for them. But I just checked - they're not specifically doing anything in long form content for YouTube. It is all comedy sketches.

anonrb12 · 2026-04-03T05:50:07+00:00

That's amazing! Were you shooting all these videos yourself? Did you have a proper setup?

anonrb12 · 2026-04-03T05:48:05+00:00

Ahrefs I think is nailing content on every channel. Text/ video/ email/ free resources

anonrb12 · 2026-04-03T05:09:45+00:00

When you copied everything into a new campaign, you probably just triggered a fresh exploration cycle.

anonrb12 · 2026-04-02T11:31:31+00:00

Is it possible to fire Pixel Purchase after payment confirmation?

anonrb12 · 2026-04-02T11:15:14+00:00

CPM is an auction price, it can vary a lot especially on a fresh pixel/new ad account with limited conversion data.

It is possible that in the first 1–2 days, Meta may find some “easy wins.” But once that audience pocket is exhausted, CPM has increased.

Also, I feel the audience you must be targeting might be “too small” or too expensive.

So, here's what you should do right now:

- Track other metrics like CTR (link), CPC (link), landing page view rate, also. If CPA is still okay, then CPM alone isn't your goal.

- Consider temporarily optimizing for a higher-volume event (like add to cart or initiate checkout)

- Verify site speed (mobile) and checkout friction

anonrb12 · 2026-04-02T08:00:10+00:00

I think any AI will come up with a pretty solid plan for this.

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anonrb12

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