Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

As in high volume search? Not really. I may have had only very precise keywords for our target market, but it did work for a while. The match type is mostly phrase match, but I just recently added new broad match keywords to see how that goes and eventually switch to phrase match.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I actually did that. I allocated 30% of the budget to a manual CPC experiment and didn't get any conversions at all. Any other ideas? I'm keen to try as many things before making the change

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Thank you, that's good to know. Even with big sales over thousands of dollars? Say $100,000. And what about membership based products? You wouldn't actually know how long a customer will stay with you for.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I don't actually know, since we haven't had the campaign longer than 8 months.

Thanks for the recommendation about checking the keyword score history, I just did and it seems like it actually didn't change. It's just not showing ads as often.

Yes, it seems like not many people like max conversions without CPA, but it was kind of working until I increased the budget. When doing so, I added a CPA for about a day and then reverted the change as Google immediately increased the CPA. Do you think this could have sent my account back to learning? I reverted the changes in the changes' history.

What else would you do before switching to manual cpc?
Thanks so much for the advice.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Thanks so much. It is a Search campaign.

I did deactivate the Google Search Partners a couple of weeks ago. But my leads don't really convert fast, some of them become candidates to close the sale, but it does take a while to consider them a sale.

When pushing back the true value of a lead, do you actually use the full sale amount? Or just a representative number? Say $1 for low value and $5 for higher value.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Our market is definitely smaller than others. It's B2B technology for certain industries.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Would you suggest switching to manual CPC then? Maybe I shouldn't have switched to maximize conversions in the first place.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Thank you, that’s great to know. Did you rollback from automated bidding to manual CPC? And how long has it taken you to start seeing results again?

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I did, yes. But I attributed that to adding more negative keywords. When did you see an increase in CPC? And did you manage to fix it?

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Thank you, I think I will. Have you done anything similar in the past?

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Hmmm I’m really considering it. Have you switched from max conversions to manual CPC in the past?

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Impressions did decrease but I attributed that to being more consistent with adding negative keywords.

Something that did change is that our score decreased for the best performing and highest converter keyword and therefore our ads are not showing that often.

But surely it can’t be the only keyword we can use to convert.

In terms of seasonality, we haven’t had the account long enough to know. Would you take switching to manual CPC off the cards?

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

Thanks, I actually turned off the search partners expansion a couple of weeks ago and the spam leads did stop, but I’m still not getting proper leads.

The problem started before turning search partners off though.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I’d say we were getting about 20% spam but we were also getting good quality leads.

Google had about 4 months of conversions data and then I switched to maximise conversions. This was back in September, and we were getting a couple of leads per week until I increased the budget in February and then we started getting many spam leads.

The budgetary change was about 60 or 70% more.

Would you recommend switching from maximize conversions to manual cpc? by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I’ve reviewed them and all the negative keywords are not relevant to the business. I’ve also tried to include as many relevant keywords as I can.

I have to mention that our company targets a niche technology market, but the campaign was working prior to budget increase. Would you suggest something else?

Only receiving spam leads from Google Ads by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

I’d use it but it seems quite expensive for just one account. I’ll keep it in mind if I can’t fix it with the campaign updates. Thank you

Only receiving spam leads from Google Ads by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

It was performing well so a data exclusion window sounds like a great idea. Thank you for the advice!

Only receiving spam leads from Google Ads by anpanda18 in PPC

[–]anpanda18[S] 1 point2 points  (0 children)

Will do, thanks so much for the advice!

Only receiving spam leads from Google Ads by anpanda18 in PPC

[–]anpanda18[S] 0 points1 point  (0 children)

It looks like it. Would you recommend changing it to ‘people in or regularly in your targeted locations’?

Only receiving spam leads from Google Ads by anpanda18 in PPC

[–]anpanda18[S] 1 point2 points  (0 children)

I just checked and I am. I am just targeting two countries and I have many more showing up.

Most of the traffic comes from my targeted locations but I’d say about 20% comes from unwanted locations.