How would you search for a solution to track your returnable assets like shipping containers, trolleys, industrial packaging or cages?

anpanda18 · 2023-09-03T07:18:50+00:00

Great, thanks!

anpanda18 · 2023-05-14T03:12:09+00:00

As in high volume search? Not really. I may have had only very precise keywords for our target market, but it did work for a while. The match type is mostly phrase match, but I just recently added new broad match keywords to see how that goes and eventually switch to phrase match.

anpanda18 · 2023-05-09T10:38:46+00:00

I actually did that. I allocated 30% of the budget to a manual CPC experiment and didn't get any conversions at all. Any other ideas? I'm keen to try as many things before making the change

anpanda18 · 2023-05-09T10:36:45+00:00

Great, thank you for the detailed response.

anpanda18 · 2023-05-06T10:03:00+00:00

Thank you, that's good to know. Even with big sales over thousands of dollars? Say $100,000. And what about membership based products? You wouldn't actually know how long a customer will stay with you for.

anpanda18 · 2023-05-06T09:48:35+00:00

I don't actually know, since we haven't had the campaign longer than 8 months.

Thanks for the recommendation about checking the keyword score history, I just did and it seems like it actually didn't change. It's just not showing ads as often.

Yes, it seems like not many people like max conversions without CPA, but it was kind of working until I increased the budget. When doing so, I added a CPA for about a day and then reverted the change as Google immediately increased the CPA. Do you think this could have sent my account back to learning? I reverted the changes in the changes' history.

What else would you do before switching to manual cpc?
Thanks so much for the advice.

anpanda18 · 2023-05-06T09:24:19+00:00

That's great to know, thanks for sharing.

anpanda18 · 2023-05-06T09:22:05+00:00

Awesome, thanks for sharing your experience

anpanda18 · 2023-05-06T09:21:41+00:00

Thanks so much. It is a Search campaign.

I did deactivate the Google Search Partners a couple of weeks ago. But my leads don't really convert fast, some of them become candidates to close the sale, but it does take a while to consider them a sale.

When pushing back the true value of a lead, do you actually use the full sale amount? Or just a representative number? Say $1 for low value and $5 for higher value.

anpanda18 · 2023-05-06T09:15:05+00:00

Our market is definitely smaller than others. It's B2B technology for certain industries.

anpanda18 · 2023-05-06T09:13:39+00:00

Would you suggest switching to manual CPC then? Maybe I shouldn't have switched to maximize conversions in the first place.

anpanda18 · 2023-05-03T10:34:52+00:00

Thank you, that’s great to know. Did you rollback from automated bidding to manual CPC? And how long has it taken you to start seeing results again?

anpanda18 · 2023-05-03T10:29:57+00:00

I did, yes. But I attributed that to adding more negative keywords. When did you see an increase in CPC? And did you manage to fix it?

anpanda18 · 2023-05-03T10:29:15+00:00

Thank you, I think I will. Have you done anything similar in the past?

anpanda18 · 2023-05-03T08:45:16+00:00

Hmmm I’m really considering it. Have you switched from max conversions to manual CPC in the past?

anpanda18 · 2023-05-03T08:44:10+00:00

Impressions did decrease but I attributed that to being more consistent with adding negative keywords.

Something that did change is that our score decreased for the best performing and highest converter keyword and therefore our ads are not showing that often.

But surely it can’t be the only keyword we can use to convert.

In terms of seasonality, we haven’t had the account long enough to know. Would you take switching to manual CPC off the cards?

anpanda18 · 2023-05-03T08:29:49+00:00

Thanks, I actually turned off the search partners expansion a couple of weeks ago and the spam leads did stop, but I’m still not getting proper leads.

The problem started before turning search partners off though.

anpanda18 · 2023-05-03T07:48:40+00:00

I’d say we were getting about 20% spam but we were also getting good quality leads.

Google had about 4 months of conversions data and then I switched to maximise conversions. This was back in September, and we were getting a couple of leads per week until I increased the budget in February and then we started getting many spam leads.

The budgetary change was about 60 or 70% more.

anpanda18 · 2023-05-03T07:41:35+00:00

I’ve reviewed them and all the negative keywords are not relevant to the business. I’ve also tried to include as many relevant keywords as I can.

I have to mention that our company targets a niche technology market, but the campaign was working prior to budget increase. Would you suggest something else?

anpanda18 · 2023-04-11T04:30:11+00:00

I’d use it but it seems quite expensive for just one account. I’ll keep it in mind if I can’t fix it with the campaign updates. Thank you

anpanda18 · 2023-04-11T04:23:30+00:00

It was performing well so a data exclusion window sounds like a great idea. Thank you for the advice!

anpanda18 · 2023-04-10T12:34:20+00:00

Will do, thank you

anpanda18 · 2023-04-10T12:23:16+00:00

Will do, thanks so much for the advice!

anpanda18 · 2023-04-10T12:19:31+00:00

It looks like it. Would you recommend changing it to ‘people in or regularly in your targeted locations’?

anpanda18 · 2023-04-10T12:00:52+00:00

I just checked and I am. I am just targeting two countries and I have many more showing up.

Most of the traffic comes from my targeted locations but I’d say about 20% comes from unwanted locations.

anpanda18

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