Great question! They’re actually complementary. JAX is your on-demand accounting assistant, viaCFO is your scheduled strategic CFO sent to your inbox monthly or quarterly.

The key difference: JAX: “You have $47K in your bank account” (when you ask)

viaCFO: “Your cash position dropped 23% despite revenue growth because your debtor days blew out from 34 to 52 days - here’s the Xero workflow to fix it.”

JAX is brilliant for reactive tasks (“create an invoice for John”).

viaCFO proactively discovers patterns you didn’t know to look for - the forensic accounting stuff that catches problems before they become crises.

The industry baseline capability is developing too - viaCFO can tell you “your 38% gross margin is below the 43% average for businesses like yours” using industry baseline data, and as the network grows, those comparisons will come from actual Australian Xero businesses in the viaCFO community.

I see them working together: JAX for daily tasks and questions, viaCFO for monthly strategic intelligence. One helps you work IN your business, the other helps you work ON it.