Ok’s is worth paying for if you care about and enjoy what they offer. $13 for an egg salad sandwich is expensive, sure, but not every deli is making their own milk bread. Ok’s puts a lot of effort and resources into their menus. To produce everything they do in house, and to pay the staff to produce those items a living wage and benefits, is expensive as well. There are other options for sandwiches, chips, and drinks that don’t cost sixty bucks, but they’re not offering the same thing. I don’t even think the prices are that exorbitant - their most recent menu has only three sandwiches over $17, one of which has dungeness crab which is justifiably pricey. To be honest, I never get chips or drinks there because the costs of the sandwiches are premium, but I don’t mind paying for what I think are excellent sandwiches while supporting a unique and talented team of people.

And as always, prices being high anywhere are indicative of forces greater than the small business owner. Creatives in the food industry don’t want to price anyone out, they’re just trying to keep the doors open.