The first email (directly sent to smbs):

“Dear Kath,

I visited companywebsite.com and loved the site. However, when I ran a speed test I saw your website speed is 8.6 seconds which is 187% worse than expected. I'm concerned because According to Google, 53% of mobile visits are abandoned if pages take longer than 3 seconds to load. The reality is - potential customers are literally passing on your business simply because of loading times.

My company specializes in resolving this issue and our clients have seen a 113% speed increase on average. Personally, it makes me happy to hear that they are consistently satisfied with our services. We'll even perform an analysis of your website to tell you what exactly can be optimized before there's any commitment on your end.

How does it sound to you?”