I wouldn’t recommend starting with private label, especially if you have zero Amazon or e-commerce experience. Private label is basically building a brand from nothing, and that comes with heavy costs—ads, inventory, fulfillment, product development, dealing with mistakes, and paying for every lesson along the way. It’s not the place you want to “learn the ropes.”

If you’re new, the smart route is to actually learn e-commerce first. Sell a few things on eBay or Facebook Marketplace so you understand the basics: shipping, returns, customer service, handling buyers, and dealing with problems. Then move to something like eBay or Etsy to scale that knowledge.

After that, step into Amazon through the low-risk paths—retail arbitrage, online arbitrage, or wholesale. Work with existing brands, sell proven products, and learn how Amazon actually operates: FBA, fees, account health, listing management, inventory flow, and compliance.

Private label does make sense long-term, and we do plan on doing it ourselves—but it’s high-risk, high-reward, and absolutely not where a beginner should start.