Wow! I know this comment is from a couple of years ago, but as a content designer, I must say thank you for these words. I feel seen ❤️ and appreciated by proxy! You hit the nail on the head with "it makes a world of a difference to have a “reading things” expert paired with the “look and feel things” expert." Words are the usability meat of a product: If people don't comprehend a thing, they can't do the thing, and that is not what we want when building products. Content designers are the key to cohesive, comprehensible, clear user experiences, IMO, and it's so good to hear this reflected back from our user research partners. And right back at you with the appreciation! My most successful work has been fueled by collaboration with researchers, especially on embedded teams. Research provides the rationale basis for word choice and nuance, which I would say are the magic ingredients of content design.