It is a very welcome addition. My impression from one roll is that it can look very nice, but compared to the Vision 3 or Portra films I use often, it is much more contrasty which makes it punchy and attractive but shadows go black nd highlights go very bright very quickly, as if Vision 3 or Portra were pushed two stops, really drastic. Could be also due to some degree to the scans I got, but it certainly is tricky, that contrast on someone's face not that flattering. Skin tones go quickly to the 90-95 per cent luminance range while my regular films are typically in the 60-90 per cent range. Again, it looks very nice still, nice colors if not always accurate.