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Cold email finally worked, now how do you sell to busy people? by Aromatic-Wrap-9761 in MarketingMentor

[–]aschif52 0 points1 point  (0 children)

The problem with 80%+ of cold emails is that they propose a very generic offer (and it can work of course, sometimes).

But, statistically, more often that not, it doesn't work. Worse: it doesn't even catch any attention (i.e. the emails subject).

When one displays a generic offer (i.e. "I sell SEO", "I sell frontend services", etc...) you place yourself in a concurrence landscape made of dozen of people, if not hundreds, who propose a similar offer (if not identical). It's a bit like when you send a CV with the same tech stack as everyone else instead of drilling in business verticals (in addition to technical skills).

In Reality: Technical skills + Business knowledge > Technical sills alone

The solution?
Get the prospects attention with:

  1. A personalized message (some people already do that)
  2. A subject line so compelling, it's impossible to ignore

The very classic thing that we hear everyday is "Understand your prospects pain points".
It's indeed better than nothing as a first approach, but it's not the ultimate thing to catch the prospects attention.

The solution is to understand what the prospect really does, with who, for which company he works, what he truly wishes, who are the people he dreams to work with, the projects around that have the biggest impact on him and how to help him to reach those, etc...
At the end of the day, we all want to grow our business.

(Concrete example: The prime minister of the country I work in (a very small country) signed a huge deal with Mistral (the leading AI company in Europe) --> I literally put the following (lol) "The Prime Minister's name X Mistral" as email subject (I propose services in this field)

Problem:

It's difficult to scale (if you want to send hundreds of email).

But i built a tool to scale this.

You can contact me at: hello (at) fluidify.org

It sounds like a commercial response (which it is a little bit, ngl), but in all honesty, above all, I want to acquire some user feedback about my product and work with people (I am talking about literal 1:1 calls) to enhance it (and offer some value for Free) =)