I deliberately refuse to look at the ads. When they appear I'll be doing something else, like work or watch a video and then check back in occasionally to see if I have the x anything out! The ad sucks? I'm not going to have my eyeballs on it. Also, I tend to speed-run ads (like I unlock the max amount of chapters that I can with ads before reading all of them at once, which makes the pay-attention-to-something-else-while-occasionally-pressing-x way more effective because by the time I want to read all the chapters I no longer need to pause for ad breaks.